Hybrid Concealer

Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as skincare/cosmetic hybrids--offering lightweight and natural coverage while hydrating the under-eye area. The mask-wearing that's become common in recent years has resulted in consumers prioritizing skincare over makeup--with more natural looks that don't involve heavy makeup products being popular. Brands that respond to this shift for skincare-first cosmetics are becoming increasingly appealing to North American consumers.