Blurring Effect Makeup

Cosmetic products for the body are expected to promise "blurring" effects in 2023, as consumers seek effortless, "filtered" looks that imitate the popular beauty filters on social media. Brands that replicate these virtual experiences effectively will appeal to Gen Z.

This trend originates from the report:

TREND HUNTER - Trend Report 2059

Cosmetic products formulated for the body promise "blurring" effects. Skincare and cosmetic products that are formulated for the body are now touting their "blurring" benefits. Blurring products have become popular for the face, and they're now extending to the body as consumers seek out effortless, "filtered" looks with makeup.

Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular..