Augmented Reality As Preferred Way To Shop. The pandemic gave augmented reality technologies a considerable push. With big players in the tech industry – like Apple, Google, or Snapchat getting involved – we’re set to see plenty of innovations in 2023.
The AR and VR market gained 28 billion dollars in 2021, and is expected to grow to more than 450 billion U.S. dollars by 2030.
With AR technology, brands can remove digital customer experience barriers, connect physical stores with online shops, and reach younger consumers. Especially in retail, virtual try-on features have become more and more popular. Consumers can virtually fit cosmetics, clothes, or furniture before they buy.
According to Brandwatch Consumer Research, the online consumer conversations around ‘virtual try-ons’ continues at a high level. In fact, mentions increased by 8% between January and November 2022 compared to the same period last year. ‘Experience’ is the most mentioned keyword in online consumer conversations around ‘virtual try-on.
’ New technologies can enhance the digital shopping experience, and consumers are excited about it. And it’s not all about shopping: AR technology could revolutionize the healthcare industry in the next ten years.Tips for marketers to leverage AR: Be playful.
With all-new technology, there’s room for experimentation, trying new things, and inspiring others. Do research around ways you can complement your consumer needs, and experiment with ways to implement new tech. Make AR part of your customer experience.
Consumers want to try products before they buy them. This is one of the biggest buying barriers with online shopping. With AR technologies, you can inform purchase decisions and reduce return rates.
Connect the digital with the physical. Don’t keep your digital and physical stores separate. Rather, they should complement each other.
Create a holistic customer experience by making shopping in your physical stores more interactive and personalized for your customers..
Augmented Reality As Preferred Way To Shop
Augmented Reality As Preferred Way To Shop. Augmented Reality (AR) technology has seen a significant push during the pandemic and is expected to see more innovations in 2023 with big tech players like Apple, Google, and Snapchat getting involved. The AR and VR market is expected to grow to 450 billion dollars by 2030, offering brands the ability to remove digital customer experience barriers and connect physical stores with online shops. Virtual try-on features have become increasingly popular in retail and are expected to enhance the digital shopping experience. Marketers can leverage AR by being playful, making it part of their customer experience, and connecting the digital with the physical to create a holistic customer experience.
This trend originates from the report:
BRAND WATCH - 2023 Digital Marketing Trends
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