Alcohol Wellness

The alcohol industry takes inspiration from popular wellness practices. The continued popularity of the wellness (or self-care) industry in North America has resulted in alcohol brands now being inspired by various wellness practices. Products in this space include everything from electrolyte-infused beers to "mindfulness" wine branding.

The various long-term stresses North Americans have faced in recent years--including the ongoing pandemic and its restrictions, financial stressors and burnout--has resulted in more consumers turning to self-soothing practices. The popularity of the wellness industry has blossomed as a result, and has made more businesses take inspiration from this space..