Active SPF

Brands prioritize sunscreen formulas that contain active ingredients. Hybrid sunscreens are increasingly common, with brands now incorporating active skincare ingredients like vitamin C and niacinamide in order to enhance the benefits of their products, as well as their marketing power. Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding.

Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space..