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Trends Themes Values-Driven Consumption

Your trends

Values-Driven Consumption 430
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Valuing Human Creativity
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Art
    • Craftsmanship
    • Design
    • Technology
    • Consumer Attitudes
    • Culture
    • Emerging Technology

    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

    Nordsjo: Paint Colour Trends 2025
    Valuing Human Creativity
    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
    Impact Areas Art, Craftsmanship, Design, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Emerging Technology
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Value-Driven Luxury Purchases
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.

    The RealReal: Resale Report 2024
    Value-Driven Luxury Purchases
    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.
    Impact Areas Consumer Behavior, Luxury Goods, Resale Market
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Value-Driven Consumption
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand positioning
    • Consumer Spending
    • Pricing
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.

    McKinsey: The state of fashion...
    Value-Driven Consumption
    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
    Impact Areas Brand positioning, Consumer Spending, Pricing, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Vacationing vs. Traveling
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Personalization
    • Stress Management
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.

    Hilton: 2025 trends report
    Vacationing vs. Traveling
    The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
    Impact Areas Personalization, Stress Management, Travel planning
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Type Against Homogeny
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • Graphic Design
    • Typography
    • Visual Communication
    • Brands & Advertising
    • Culture

    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.

    D&AD: Trend report
    Type Against Homogeny
    In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
    Impact Areas Branding, Graphic Design, Typography, Visual Communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Culture
  • Transformative Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Sustainability
    • Tourism
    • Global Challenges
    • Health & Wellness
    • Travel & Tourism

    Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.

    AstroTwins: 2025 trends report
    Transformative Travel Experiences
    Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
    Impact Areas Hospitality, Sustainability, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Global Challenges, Health & Wellness, Travel & Tourism
  • Transformative Ethical Travel
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Local Communities
    • Personal development
    • Tourism industry
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.

    Lemongrass: Travel trend report 2025
    Transformative Ethical Travel
    Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
    Impact Areas Local Communities, Personal development, Tourism industry
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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