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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Emerging Asia Regional Connectivity
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Asian Currencies
    • Asian Equities
    • Global Trade
    • Business & Commerce
    • Finance & Money

    Emerging Asian economies are experiencing robust growth, driven by their IT supply chain dominance and increasing regional trade ties.

    Amundi: Investment outlook 2025
    Emerging Asia Regional Connectivity
    Emerging Asian economies are experiencing robust growth, driven by their IT supply chain dominance and increasing regional trade ties.
    Impact Areas Asian Currencies, Asian Equities, Global Trade
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Finance & Money
  • Emotional Audio Advertising
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Audio Content Creation
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.

    Audacy: Share of audio trends
    Emotional Audio Advertising
    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
    Impact Areas Advertising, Audio Content Creation, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Emotional Product Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.

    House Captain: StratTape Vol. 2
    Emotional Product Value
    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
    Impact Areas Consumer Behavior, Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Empathy for Men
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equality
    • Mental Health
    • Social Support
    • Brands & Advertising
    • Culture
    • Health & Wellness

    A new wave of empathy is emerging towards men's issues and the unique challenges they face.

    Horizon Media: Top trends 2025
    Empathy for Men
    A new wave of empathy is emerging towards men's issues and the unique challenges they face.
    Impact Areas Gender Equality, Mental Health, Social Support
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Health & Wellness
  • Employee Engagement 2.0
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Employee Experience
    • Organizational Culture
    • Performance Management
    • Business & Commerce
    • The Workplace

    Traditional engagement strategies have failed to move the needle, necessitating a back-to-basics approach focused on meaningful feedback and balanced roles.

    AIHR: HR trends report 2025
    Employee Engagement 2.0
    Traditional engagement strategies have failed to move the needle, necessitating a back-to-basics approach focused on meaningful feedback and balanced roles.
    Impact Areas Employee Experience, Organizational Culture, Performance Management
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Employee-Led Change
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Change Management
    • Employee engagement
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Health & Wellness
    • The Workplace

    Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.

    Publicis Sapient: Guide to Next...
    Employee-Led Change
    Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.
    Impact Areas Change Management, Employee engagement, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Health & Wellness, The Workplace
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Enhanced Hydration 2.0
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Consumer Products
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.

    Nourish: 2025 food agriculture trend...
    Enhanced Hydration 2.0
    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
    Impact Areas Beverages, Consumer Products, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Entertainment and Escapism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

    TheNetworkOne: Social media marketing trends...
    Entertainment and Escapism
    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
    Impact Areas Brand Messaging, Content creation, Influencer marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
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