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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Creator Compensation Complexity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Creator Relationships
    • Industry Standards
    • Brands & Advertising
    • Business & Commerce

    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.

    Creator IQ: The state of...
    Creator Compensation Complexity
    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
    Impact Areas Budget Allocation, Creator Relationships, Industry Standards
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creator Economy Scaling
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Influencer marketing
    • Monetization Strategies
    • Social Media Platforms
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.

    Ezra Eeman: Wayfinder trends 2025
    Creator Economy Scaling
    The creator economy is expanding rapidly, empowered by AI tools and new monetization models.
    Impact Areas Content creation, Influencer marketing, Monetization Strategies, Social Media Platforms
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Creator Marketing ROI Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.

    Creator IQ: The state of...
    Creator Marketing ROI Dominance
    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
    Impact Areas Advertising, Brand strategy, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creator Spread Fuels Relevance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.

    TikTok: What's Next 2025 Trend...
    Creator Spread Fuels Relevance
    Brands are expanding their creator pools to connect with niche audiences and drive broader impact.
    Impact Areas Community Building, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Creator Value Alignment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Creator Selection
    • Social Responsibility
    • Brands & Advertising
    • Culture
    • Sustainability

    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.

    Creator IQ: The state of...
    Creator Value Alignment
    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
    Impact Areas Brand Partnerships, Creator Selection, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Sustainability
  • Creators as Cultural Catalysts
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

    Digital Voices: The State of...
    Creators as Cultural Catalysts
    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
    Impact Areas Consumer Behavior, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Cross-Generational Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

    Artlist: Trend report 2025
    Cross-Generational Content
    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cross-Platform PC Growth
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Console Gaming
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Entertainment

    Cross-platform releases are becoming more common, significantly benefiting PC gaming.

    Newzoo: Global Games Market Report
    Cross-Platform PC Growth
    Cross-platform releases are becoming more common, significantly benefiting PC gaming.
    Impact Areas Console Gaming, Game Development, PC Gaming
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
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