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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
Fiscal Activism Replaces Austerity- Navigating Global Uncertainty
- Economic Growth
- Government spending
- Inflation
- Infrastructure development
- Technology Investment
- Finance & Money
- Global Challenges
- Government & Politics
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
J.P. Morgan: Ltcma reportFiscal Activism Replaces Austerity
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
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Short Trend Summary
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Splintering Societies- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Corporate Social Responsibility
- Political landscape
- Social Cohesion
- Business & Commerce
- Culture
- Government & Politics
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Ipsos: Global trends 10th anniversary...Splintering Societies
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility. 
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Short Trend Summary
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Climate Convergence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- environmental sustainability
- Government policy
- Consumer Attitudes
- Global Challenges
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Ipsos: Global trends 10th anniversary...Climate Convergence
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge. 
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. 
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Short Trend Summary
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Retreating to Old Systems- Navigating Global Uncertainty
- Cultural values
- Marketing Strategies
- Social Norms
- Consumer Attitudes
- Culture
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Ipsos: Global trends 10th anniversary...Retreating to Old Systems
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of… 
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Short Trend Summary
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
AI Sovereignty- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- AI Governance
- Cloud Computing
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
Infotech: Tech trends 2025AI Sovereignty
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments. 
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Short Trend Summary
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Security
- Encryption
- Business & Commerce
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Infotech: Tech trends 2025Post-Quantum Cryptography
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography. 
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Short Trend Summary
Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
ESG Uncertainty- Navigating Global Uncertainty
- Values-Driven Consumption
- Business
- Investment
- Policy
- Sustainability
- Business & Commerce
- Global Challenges
- Sustainability
Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
Ipsos: Almanac 2025ESG Uncertainty
Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments. 
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Short Trend Summary
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
Global Populist Surge- Navigating Global Uncertainty
- governance
- International Relations
- Politics
- Social Stability
- Business & Commerce
- Culture
- Government & Politics
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
Ipsos: Almanac 2025Global Populist Surge
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites. 
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Short Trend Summary
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Fractured Globalization- Navigating Global Uncertainty
- Brand strategy
- Geopolitics
- International Trade
- Business & Commerce
- Consumer Attitudes
- Government & Politics
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Ipsos: Global trends 10th anniversary...Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies. 
