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Short Trend Summary
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
The Parent Trap- Navigating Global Uncertainty
- Values-Driven Consumption
- Child Development
- Education
- Technology Industry
- Youth Marketing
- Consumer Attitudes
- Cybersecurity
- Family
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
Accenture: Life trends 2025The Parent Trap
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
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Short Trend Summary
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
TikTok Remains Unbanned- Navigating Global Uncertainty
- The Power of Community and Connection
- Digital Marketing
- Social Media
- US-China relations
- Brands & Advertising
- Cybersecurity
- Government & Politics
Forrester: Predictions 2025 B2C CXTikTok Remains Unbanned
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025. 
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Short Trend Summary
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
TikTok Volatility Persists- Navigating Global Uncertainty
- Advertising
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
Kolsquare: Trends report 2025TikTok Volatility Persists
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform. 
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Short Trend Summary
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
Trade Flows Reconfiguration- Navigating Global Uncertainty
- Values-Driven Consumption
- Geopolitics
- Manufacturing
- Sourcing
- Supply chain
- Business & Commerce
- Consumer Attitudes
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
McKinsey: The state of fashion...Trade Flows Reconfiguration
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies. 
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Short Trend Summary
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
Transatlantic Divergence- Navigating Global Uncertainty
- Corporate Earnings
- European Economy
- Investment
- US economy
- Business & Commerce
- Finance & Money
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
Allianz: Global economic outlook 2024-2025Transatlantic Divergence
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects. 
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Short Trend Summary
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.
Trump Presidency Impact- Navigating Global Uncertainty
- Emerging Markets
- Geopolitics
- Global Trade
- US economy
- Business & Commerce
- Finance & Money
- Government & Politics
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.
UBS: Year ahead 2025Trump Presidency Impact
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors. 
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Short Trend Summary
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and monetary policy.
Trump’s Economic Nationalism- Navigating Global Uncertainty
- Global Trade
- Inflation
- International Relations
- US economy
- US monetary policy
- Business & Commerce
- Finance & Money
- Government & Politics
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and monetary policy.
NatWest: The year ahead 2025Trump’s Economic Nationalism
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and… 
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Short Trend Summary
The return of Donald Trump as president introduces a protectionist policy agenda, including tariffs and immigration restrictions, with potentially inflationary consequences.
Trump’s Protectionist Policies- Navigating Global Uncertainty
- Global supply chains
- US inflation
- US trade relations
- Business & Commerce
- Finance & Money
- Government & Politics
The return of Donald Trump as president introduces a protectionist policy agenda, including tariffs and immigration restrictions, with potentially inflationary consequences.
Schroders: Multi Asset 2025 OutlookTrump’s Protectionist Policies
The return of Donald Trump as president introduces a protectionist policy agenda, including tariffs and immigration restrictions, with potentially inflationary consequences. 
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Short Trend Summary
The potential for increased tariffs under the new Trump administration introduces significant uncertainty and downside risks to global trade and economic growth.
Trump’s Tariff Uncertainty- Navigating Global Uncertainty
- Economic Growth
- Global Trade
- Inflation
- International Relations
- Business & Commerce
- Finance & Money
- Government & Politics
The potential for increased tariffs under the new Trump administration introduces significant uncertainty and downside risks to global trade and economic growth.
Mercer: Economic and market outlook...Trump’s Tariff Uncertainty
The potential for increased tariffs under the new Trump administration introduces significant uncertainty and downside risks to global trade and economic growth. 
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Short Trend Summary
President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.
Trump’s Tariff Uncertainty- Navigating Global Uncertainty
- Chinese economy
- Emerging Markets
- Global Trade
- US economy
- Business & Commerce
- Finance & Money
- Government & Politics
President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.
Mercer: Economic and market outlook...Trump’s Tariff Uncertainty
President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth. 
