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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
People Platform Ecosystem- Navigating Global Uncertainty
- The Power of Community and Connection
- HR departments
- Talent Acquisition
- Workforce Management
- Business & Commerce
- The Workplace
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
Mercer: HR trends for 2025People Platform Ecosystem
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
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Short Trend Summary
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Outsourced Investment Management- Navigating Global Uncertainty
- Banking Services
- Family Offices
- Investment Management
- Business & Commerce
- Finance & Money
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Julius Bar: Family barometer 2024Outsourced Investment Management
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance. 
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Short Trend Summary
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Out-of-System Assets- Navigating Global Uncertainty
- Alternative Assets
- Financial System
- Geopolitical Risk
- Investment strategies
- Finance & Money
- Government & Politics
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Julius Bar: Secular outlook 2025Out-of-System Assets
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
Renewed interest in nuclear power as a reliable, carbon-free energy source for datacenters, driven by concerns about grid reliability and decarbonization.
Nuclear Power Revival- AI-Driven Transformation
- Navigating Global Uncertainty
- Energy
- Environment
- Technology
- Business & Commerce
- Emerging Technology
- Global Challenges
Renewed interest in nuclear power as a reliable, carbon-free energy source for datacenters, driven by concerns about grid reliability and decarbonization.
S&P Global: Big picture 2025...Nuclear Power Revival
Renewed interest in nuclear power as a reliable, carbon-free energy source for datacenters, driven by concerns about grid reliability and decarbonization. 
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Short Trend Summary
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
Nouveau Nihilism- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Spending
- Debt levels
- Mental Health
- Consumer Attitudes
- Culture
- Finance & Money
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
Ipsos: Global trends 10th anniversary...Nouveau Nihilism
Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations. 
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Short Trend Summary
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Nostalgic Flavor Resurgence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Classic soft drinks
- Dessert-inspired profiles
- Retro-inspired beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Synergy: Soft drinks and non-alcoholic...Nostalgic Flavor Resurgence
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages. 
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Short Trend Summary
Amidst uncertainty, consumers are seeking comfort and escapism through familiar, nostalgic flavors in their coffee.
Nostalgic Comfort Coffee- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Coffee creamer and flavoring market
- Coffee shops
- Ready-to-drink coffee
- Consumer Attitudes
- Food & Drink
Amidst uncertainty, consumers are seeking comfort and escapism through familiar, nostalgic flavors in their coffee.
Synergy: Coffee 2025-2026 trend reportNostalgic Comfort Coffee
Amidst uncertainty, consumers are seeking comfort and escapism through familiar, nostalgic flavors in their coffee. 
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Short Trend Summary
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
Nostalgia Drives Gen Z Trends- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Fashion
- Media
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
PION: Youth trends report 2024Nostalgia Drives Gen Z Trends
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability. 
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Short Trend Summary
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Nostalgia and Comfort- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Alcoholic beverages
- Food and beverage industry
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Synergy: Alcohol 2025-2026 trend reportNostalgia and Comfort
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks. 
