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Trends Themes Navigating Global Uncertainty

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Navigating Global Uncertainty 391
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Emerging Source Market Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Airlines
    • Destination marketing
    • Hospitality
    • Tourism
    • Business & Commerce
    • Travel & Tourism

    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.

    Google: NextGen travelers and destinations
    Emerging Source Market Growth
    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
    Impact Areas Airlines, Destination marketing, Hospitality, Tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Travel & Tourism
  • Entrepreneurial Globalization
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cross-border Collaboration
    • International Trade
    • Market Expansion
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.

    EY: 10 tendencias emprendimiento 2025
    Entrepreneurial Globalization
    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.
    Impact Areas Cross-border Collaboration, International Trade, Market Expansion
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Epic Train Journeys
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Tourism industry
    • Transportation
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.

    Lemongrass: Travel trend report 2025
    Epic Train Journeys
    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.
    Impact Areas Environment, Tourism industry, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Eroding Institutional Trust
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Corporate Social Responsibility
    • Geopolitics
    • Public Relations
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.

    University of Sydney: 2025 Skills...
    Eroding Institutional Trust
    Declining trust in institutions, ideas, and geopolitical stability is creating a volatile environment that demands new leadership approaches.
    Impact Areas Corporate Social Responsibility, Geopolitics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Government & Politics
  • ESG Factor Materiality
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Corporate sustainability
    • Investment returns
    • Risk management
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Environmental, social, and governance (ESG) factors are becoming increasingly important for investment decisions.

    Barclays: Outlook 2025
    ESG Factor Materiality
    Environmental, social, and governance (ESG) factors are becoming increasingly important for investment decisions.
    Impact Areas Corporate sustainability, Investment returns, Risk management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • ESG Uncertainty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Business
    • Investment
    • Policy
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.

    Ipsos: Almanac 2025
    ESG Uncertainty
    Despite growing public concern about environmental issues, companies face pressure to balance sustainability with profitability, leading to uncertainty around ESG commitments.
    Impact Areas Business, Investment, Policy, Sustainability
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • EU AI Act Enforcement
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI Regulation
    • Data Privacy
    • Generative AI
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.

    Forrester: Predictions 2025 tech security
    EU AI Act Enforcement
    The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
    Impact Areas AI Regulation, Data Privacy, Generative AI
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • European Growth Headwinds
    • Navigating Global Uncertainty
    • ECB monetary policy
    • European bond markets
    • European economies
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Europe faces significant growth challenges due to trade uncertainty, competition from China, and limited policy space to respond.

    Goldman Sachs: Markets outlook 2025...
    European Growth Headwinds
    Europe faces significant growth challenges due to trade uncertainty, competition from China, and limited policy space to respond.
    Impact Areas ECB monetary policy, European bond markets, European economies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • European Recovery and Transformation
    • Navigating Global Uncertainty
    • European Bonds
    • European Equities
    • Eurozone Economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Europe is expected to experience a modest recovery, driven by disinflation, easing monetary policy, and strategic investments.

    Amundi: Investment outlook 2025
    European Recovery and Transformation
    Europe is expected to experience a modest recovery, driven by disinflation, easing monetary policy, and strategic investments.
    Impact Areas European Bonds, European Equities, Eurozone Economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • European Tech Ecosystem Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • European Economy
    • Startups
    • Technology
    • Venture capital
    • Business & Commerce
    • Emerging Technology

    Europe's tech ecosystem has experienced significant growth over the past decade, driven by increased investment, talent, and ambition.

    Atomico: State of European tech...
    European Tech Ecosystem Growth
    Europe's tech ecosystem has experienced significant growth over the past decade, driven by increased investment, talent, and ambition.
    Impact Areas European Economy, Startups, Technology, Venture capital
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
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