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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Radical Brand Stretching
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Brand strategy
    • Innovation
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce

    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.

    Kantar: Marketing trends 2025
    Radical Brand Stretching
    Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
    Impact Areas Brand strategy, Innovation, Market Expansion
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Mass Customization of Work
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Performance Management
    • Work-life balance
    • Business & Commerce
    • The Workplace

    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.

    Mercer: HR trends for 2025
    Mass Customization of Work
    The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
    Impact Areas Employee engagement, Performance Management, Work-life balance
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Thriving Workforce Creation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Employee engagement
    • Organizational Culture
    • Talent Development
    • Business & Commerce
    • The Workplace

    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.

    Mercer: HR trends for 2025
    Thriving Workforce Creation
    Building a thriving workforce requires a focus on purpose, career development, well-being, and a lab mindset.
    Impact Areas Employee engagement, Organizational Culture, Talent Development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Redefined Rewards Experience
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Compensation and benefits
    • Employee engagement
    • Talent Management
    • Business & Commerce
    • The Workplace

    The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.

    Mercer: HR trends for 2025
    Redefined Rewards Experience
    The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.
    Impact Areas Compensation and benefits, Employee engagement, Talent Management
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Tech-Enabled Alcohol
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Alcohol retail
    • Personalized Marketing
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Emerging Technology
    • Food & Drink

    Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

    Kantar: The future of alcohol
    Tech-Enabled Alcohol
    Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
    Impact Areas Alcohol retail, Personalized Marketing, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Food & Drink
  • Fragmented Drinking Occasions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol brands
    • Bars and Restaurants
    • Home entertainment
    • RTD market
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.

    Kantar: The future of alcohol
    Fragmented Drinking Occasions
    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
    Impact Areas Alcohol brands, Bars and Restaurants, Home entertainment, RTD market
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Escaping to Individualism
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer preferences
    • Marketing Strategies
    • Personal development
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

    Ipsos: Global trends 10th anniversary...
    Escaping to Individualism
    As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
    Impact Areas Consumer preferences, Marketing Strategies, Personal development
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Lifestyle
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