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Trends Themes Experiences Over Material Goods

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Experiences Over Material Goods 269
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Frolleagues Blend Work & Leisure
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Business Travel
    • Hospitality
    • Real estate
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."

    Hilton: 2025 trends report
    Frolleagues Blend Work & Leisure
    The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
    Impact Areas Business Travel, Hospitality, Real estate
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace, Travel & Tourism
  • Frontier Tourism Expansion
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Adventure tourism
    • Environment
    • Remote destinations
    • Global Challenges
    • Travel & Tourism

    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.

    Lemongrass: Travel trend report 2025
    Frontier Tourism Expansion
    Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
    Impact Areas Adventure tourism, Environment, Remote destinations
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Travel & Tourism
  • Fun Food Indulgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food and beverage
    • Marketing
    • Restaurants
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

    Coefficient Capital: Consumer trends 2025
    Fun Food Indulgence
    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
    Impact Areas Food and beverage, Marketing, Restaurants, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Future Workplace Arrives
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Human resources
    • Real estate
    • Workplace Design
    • Business & Commerce
    • The Workplace

    The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.

    Gensler: Design forecast 2025
    Future Workplace Arrives
    The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
    Impact Areas Human resources, Real estate, Workplace Design
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Gaming & Entertainment Convergence
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Entertainment
    • Gaming
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.

    Publicis Media: Future FWD 2025
    Gaming & Entertainment Convergence
    Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
    Impact Areas Advertising, E-commerce, Entertainment, Gaming
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Gen Alpha Influences Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Family Travel
    • Hospitality
    • Technology
    • Consumer Attitudes
    • Family
    • Travel & Tourism

    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.

    Hilton: 2025 trends report
    Gen Alpha Influences Travel
    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
    Impact Areas Family Travel, Hospitality, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Family, Travel & Tourism
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Gen-Z as Largest Generation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Product Development
    • Retail
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.

    World Data Lab: Consumer outlook...
    Gen-Z as Largest Generation
    Gen-Z is projected to become the largest and richest generation, influencing future consumption patterns.
    Impact Areas Advertising, Marketing, Product Development, Retail, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
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