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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
Data Security Top Priority- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Cybersecurity
- Data management
- Regulatory Compliance
- Brands & Advertising
- Cybersecurity
- Data & Privacy
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
Publicis Sapient: Guide to Next...Data Security Top Priority
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
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Short Trend Summary
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Data-Driven Advertising- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Connected TV
- Retail Media
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Activate Consulting: Technology and media...Data-Driven Advertising
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes. 
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Short Trend Summary
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Data-Driven HR Decisions- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Learning and development
- Performance Management
- Talent analytics
- Business & Commerce
- Data & Privacy
- The Workplace
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Mercer: HR trends for 2025Data-Driven HR Decisions
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making. 
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Short Trend Summary
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Data-Driven Influencer Marketing- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Analytics
- Campaign Measurement
- Marketing
- ROI Optimization
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Digital Voices: The State of...Data-Driven Influencer Marketing
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies. 
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Short Trend Summary
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
De-Influencing Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Influencer marketing
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
McKinsey: Intersect 2025: The future...De-Influencing Rise
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices. 
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Short Trend Summary
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Decline of Traditional Media- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Digital Marketing
- Media
- Television
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Smallworld: How brands win in...Decline of Traditional Media
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels. 
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. 
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
Declining Trust in Online Benefits- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Literacy
- Mental Wellbeing
- Social Interactions
- Consumer Attitudes
- Digital Platforms
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
OFCOM: Online nation 2024Declining Trust in Online Benefits
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics. 
