Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
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Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
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Short Trend Summary
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Accelerated Business Reinvention- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Models
- Organizational structures
- Business & Commerce
- Emerging Technology
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Mercer: HR trends for 2025Accelerated Business Reinvention
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
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Short Trend Summary
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Data-Driven HR Decisions- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Learning and development
- Performance Management
- Talent analytics
- Business & Commerce
- Data & Privacy
- The Workplace
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Mercer: HR trends for 2025Data-Driven HR Decisions
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
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Short Trend Summary
Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.
Next-Gen Career Frameworks- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Career development
- HR technology
- Talent Management
- Business & Commerce
- The Workplace
Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.
Mercer: HR trends for 2025Next-Gen Career Frameworks
Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.
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Short Trend Summary
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
HR Digital Transformation- AI-Driven Transformation
- Employee Experience
- HR processes
- HR's strategic role
- Business & Commerce
- Emerging Technology
- The Workplace
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
Mercer: HR trends for 2025HR Digital Transformation
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
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Short Trend Summary
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
Evolving Investment Landscapes- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Alternative Investments
- Real estate
- Space Economy
- Sports
- Streaming
- Urban Development
- Business & Commerce
- Emerging Technology
- Finance & Money
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
J.P. Morgan: Outlook 2025 building...Evolving Investment Landscapes
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
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Short Trend Summary
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Tech-Enabled Alcohol- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Alcohol retail
- Personalized Marketing
- Product Development
- Supply Chain Management
- Business & Commerce
- Emerging Technology
- Food & Drink
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Kantar: The future of alcoholTech-Enabled Alcohol
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
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Short Trend Summary
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Total Video Convergence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Kantar: Marketing trends 2025Total Video Convergence
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
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Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.