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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Shifting Geopolitical Power
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cultural Influence
    • Geopolitics
    • Global Media
    • Culture
    • Emerging Technology
    • Government & Politics

    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.

    OMG Futures: The future of...
    Shifting Geopolitical Power
    AI is dismantling established geopolitical and cultural hierarchies, empowering non-Western nations and challenging Western dominance.
    Impact Areas Cultural Influence, Geopolitics, Global Media
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Emerging Technology, Government & Politics
  • Skills Mismatch Crisis
    • AI-Driven Transformation
    • Organizational Competitiveness
    • Talent Management
    • Workforce Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.

    AIHR: HR trends report 2025
    Skills Mismatch Crisis
    The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
    Impact Areas Organizational Competitiveness, Talent Management, Workforce Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Social Listening for Performance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Data Analytics
    • Performance Marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce

    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.

    Hootsuite: Social trends 2025
    Social Listening for Performance
    Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
    Impact Areas Data Analytics, Performance Marketing, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Soft-Wear Integration
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Fashion
    • Healthcare
    • Sports
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

    Horizon Media: Top trends 2025
    Soft-Wear Integration
    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
    Impact Areas Fashion, Healthcare, Sports
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Software Development Efficiency
    • AI-Driven Transformation
    • Generative AI
    • Productivity
    • Resource Allocation
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.

    Bain: Technology report
    Software Development Efficiency
    Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
    Impact Areas Generative AI, Productivity, Resource Allocation, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Spatial Computing’s Rise
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AR/VR
    • Enterprise Applications
    • Gaming
    • Business & Commerce
    • Emerging Technology

    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.

    Activate Consulting: Technology and media...
    Spatial Computing’s Rise
    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
    Impact Areas AR/VR, Enterprise Applications, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
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