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Trends Subcategories Travel Trends

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    Theme
    Impact Areas
    Category
    Summary
    Report
  • Epic Train Journeys
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Tourism industry
    • Transportation
    • Consumer Attitudes
    • Sustainability
    • Travel & Tourism

    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.

    Lemongrass: Travel trend report 2025
    Epic Train Journeys
    Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.
    Impact Areas Environment, Tourism industry, Transportation
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Sustainability, Travel & Tourism
  • Emerging Source Market Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Airlines
    • Destination marketing
    • Hospitality
    • Tourism
    • Business & Commerce
    • Travel & Tourism

    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.

    Google: NextGen travelers and destinations
    Emerging Source Market Growth
    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
    Impact Areas Airlines, Destination marketing, Hospitality, Tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Travel & Tourism
  • Embracing New Horizons
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Interior Design
    • Lifestyle
    • Real estate
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.

    Nordsjo: Paint Colour Trends 2025
    Embracing New Horizons
    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
    Impact Areas Interior Design, Lifestyle, Real estate, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Embracing Generational Legacy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Family Dynamics
    • Hospitality
    • Travel
    • Workplace
    • Family
    • Travel & Tourism

    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.

    Accor: The new quality of...
    Embracing Generational Legacy
    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
    Impact Areas Family Dynamics, Hospitality, Travel, Workplace
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Family, Travel & Tourism
  • Elevated Athleisure
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.

    Stitchfix: 2025 style forecast
    Elevated Athleisure
    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.
    Impact Areas Fashion, Retail, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Digital Identity Personalizes Experiences
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Customer data management
    • Guest experience
    • Loyalty Programs
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism

    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

    Publicis Sapient: Guide to Next...
    Digital Identity Personalizes Experiences
    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
    Impact Areas Customer data management, Guest experience, Loyalty Programs
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Travel & Tourism
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
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