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Trends Subcategories Social Change

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Nouveau Nihilism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Debt levels
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Finance & Money

    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.

    Ipsos: Global trends 10th anniversary...
    Nouveau Nihilism
    Economic pressures and uncertainty about the future are fueling a "live for the moment" attitude, particularly among younger generations.
    Impact Areas Consumer Spending, Debt levels, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Finance & Money
  • Next-Gen Engagement Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Future of Family Philanthropy
    • Succession Planning
    • Culture
    • Family

    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.

    McKinsey: Family philanthropy trends 2025:...
    Next-Gen Engagement Challenges
    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.
    Impact Areas Family Dynamics, Future of Family Philanthropy, Succession Planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • New Heydays Nostalgia
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destinations
    • Experiences
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

    Amadeus: Globetrender travel trends 2025
    New Heydays Nostalgia
    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
    Impact Areas Destinations, Experiences, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Movement Makers: Art for Change
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Healthcare
    • Marketing
    • Social Activism
    • Brands & Advertising
    • Culture
    • Media & Information

    Illustration is increasingly used to drive social change and engage audiences with complex issues.

    The Drawing Arm: Trend report...
    Movement Makers: Art for Change
    Illustration is increasingly used to drive social change and engage audiences with complex issues.
    Impact Areas Education, Healthcare, Marketing, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Micro Happiness
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Consumer Behavior
    • Lifestyle Trends
    • Marketing Strategies
    • Mental Health
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.

    Juan Isaza: Tendencias 2025
    Micro Happiness
    Individuals are finding joy in small, everyday moments and redefining happiness on their own terms.
    Impact Areas Consumer Behavior, Lifestyle Trends, Marketing Strategies, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Men’s Wellbeing Evolution
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Support Groups
    • Fitness Industry
    • Men's Health Initiatives
    • Mental Health Services
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.

    Lululemon: Global wellbeing report
    Men’s Wellbeing Evolution
    Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.
    Impact Areas Community Support Groups, Fitness Industry, Men's Health Initiatives, Mental Health Services
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Mainstream Culture Embrace
    • The Power of Community and Connection
    • Values-Driven Consumption
    • cultural trends
    • Music Industry
    • podcast industry
    • Brands & Advertising
    • Culture
    • Entertainment

    Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.

    Spotify: Culture Next Report
    Mainstream Culture Embrace
    Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
    Impact Areas cultural trends, Music Industry, podcast industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Entertainment
  • Lime Bikes and Social Mobility
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Transportation
    • Urban planning
    • youth culture
    • Brands & Advertising
    • Culture
    • Global Challenges

    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.

    House Captain: StratTape Vol. 2
    Lime Bikes and Social Mobility
    Lime bikes are transforming urban transportation and becoming a symbol of social mobility, offering affordable and convenient access to opportunities for Gen Z.
    Impact Areas Transportation, Urban planning, youth culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Global Challenges
  • Kiss-met & Spontaneity
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating expectations
    • Relationship development
    • Social Interactions
    • Culture
    • Intimacy

    Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.

    Tinder: Year in Swipe 2024...
    Kiss-met & Spontaneity
    Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.
    Impact Areas Dating expectations, Relationship development, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy
  • Kaleidoscopic Worldview
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Cultural Norms
    • Political Discourse
    • Social Values
    • Consumer Attitudes
    • Culture

    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.

    Juan Isaza: Tendencias 2025
    Kaleidoscopic Worldview
    Individuals are embracing fluidity and rejecting absolute truths, leading to a more nuanced and multifaceted understanding of the world.
    Impact Areas Brand Messaging, Cultural Norms, Political Discourse, Social Values
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture
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