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Trends Subcategories Social Change

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Gender Divide
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.

    Ipsos: Almanac 2025
    Gen Z Gender Divide
    Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
    Impact Areas Branding, Marketing, Politics, Social Activism
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Gaming Culture Expansion
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Language
    • Social Interaction
    • Culture
    • Digital Platforms
    • Entertainment

    Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.

    YouTube: Global trends report
    Gaming Culture Expansion
    Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
    Impact Areas Entertainment, Language, Social Interaction
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Foraged Floral Designs
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental awareness
    • floral design
    • gardening
    • Culture
    • Lifestyle
    • Sustainability

    People are embracing flower foraging, creating arrangements from locally sourced natural materials.

    Garden Media Group: 2025 garden...
    Foraged Floral Designs
    People are embracing flower foraging, creating arrangements from locally sourced natural materials.
    Impact Areas environmental awareness, floral design, gardening
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Lifestyle, Sustainability
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Evolving Intimacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community
    • Family
    • Relationships
    • Brands & Advertising
    • Culture
    • Family

    People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.

    Horizon Media: Top trends 2025
    Evolving Intimacy
    People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.
    Impact Areas Community, Family, Relationships
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Family
  • Evolving Influencer Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Culture

    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

    Jack Morton: 5 cultural truths...
    Evolving Influencer Landscape
    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
    Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Evolving Family Structures
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Law
    • Senior Care
    • Social Norms
    • Culture
    • Family

    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.

    AstroTwins: 2025 trends report
    Evolving Family Structures
    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.
    Impact Areas Family Law, Senior Care, Social Norms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • Ethical PR Practices
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Corporate Social Responsibility
    • Public trust
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.

    PR Lab: Public relations trends...
    Ethical PR Practices
    Ethical considerations are becoming increasingly important in PR, with brands expected to take a stand on social issues.
    Impact Areas Brand Reputation, Corporate Social Responsibility, Public trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Empathy for Men
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equality
    • Mental Health
    • Social Support
    • Brands & Advertising
    • Culture
    • Health & Wellness

    A new wave of empathy is emerging towards men's issues and the unique challenges they face.

    Horizon Media: Top trends 2025
    Empathy for Men
    A new wave of empathy is emerging towards men's issues and the unique challenges they face.
    Impact Areas Gender Equality, Mental Health, Social Support
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Health & Wellness
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