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Trends Subcategories Physical Health

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Prioritizing Workout Balance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness routines
    • Mental Health
    • Workout tracking apps
    • Health & Wellness
    • Lifestyle

    A shift away from intense, burnout-inducing workouts towards shorter, more sustainable fitness routines is observed.

    Strava: Year in Sport the...
    Prioritizing Workout Balance
    A shift away from intense, burnout-inducing workouts towards shorter, more sustainable fitness routines is observed.
    Impact Areas Fitness routines, Mental Health, Workout tracking apps
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Prioritizing Balance over Burnout
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness routines
    • Mental Health
    • Workout tracking apps
    • Health & Wellness
    • Lifestyle

    A shift away from extreme fitness towards more sustainable, balanced routines, with a focus on rest and shorter workouts.

    Strava: Year in Sport the...
    Prioritizing Balance over Burnout
    A shift away from extreme fitness towards more sustainable, balanced routines, with a focus on rest and shorter workouts.
    Impact Areas Fitness routines, Mental Health, Workout tracking apps
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Personalized Health & Wellness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Health & Wellness
    • Personalized Nutrition
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.

    Publicis Sapient: Guide to Next...
    Personalized Health & Wellness
    The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.
    Impact Areas Beauty, Health & Wellness, Personalized Nutrition
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Personalized and Preventative Wellness
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Biotechnology
    • Healthcare
    • Nutrition
    • Emerging Technology
    • Health & Wellness

    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.

    AstroTwins: 2025 trends report
    Personalized and Preventative Wellness
    Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.
    Impact Areas Biotechnology, Healthcare, Nutrition
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Emerging Technology, Health & Wellness
  • Persistent Well-being Inequality
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Labor Market
    • Social Equity
    • Culture
    • Government & Politics
    • Health & Wellness

    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

    OECD: How's Life 2024
    Persistent Well-being Inequality
    Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
    Impact Areas Education, Labor Market, Social Equity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Government & Politics, Health & Wellness
  • Overcoming Fitness Barriers
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Age and fitness
    • Fitness accessibility
    • Gender equality in sports
    • Culture
    • Health & Wellness

    Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.

    Strava: Year in Sport the...
    Overcoming Fitness Barriers
    Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
    Impact Areas Age and fitness, Fitness accessibility, Gender equality in sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Overcoming Barriers in Fitness
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Age and fitness
    • Fitness accessibility
    • Gender equality in sports
    • Culture
    • Health & Wellness

    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.

    Strava: Year in Sport the...
    Overcoming Barriers in Fitness
    Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
    Impact Areas Age and fitness, Fitness accessibility, Gender equality in sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Omnipresent Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty and Personal Care
    • Food and beverage
    • Healthcare
    • Lifestyle
    • Consumer Attitudes
    • Health & Wellness

    Wellness is becoming a holistic consideration across all consumer purchasing decisions.

    Statista: Consumer trends 2025
    Omnipresent Wellness
    Wellness is becoming a holistic consideration across all consumer purchasing decisions.
    Impact Areas Beauty and Personal Care, Food and beverage, Healthcare, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
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