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Trends Subcategories Physical Health

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Democratization of Tennis
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Lifestyle
    • Sports
    • Culture
    • Health & Wellness

    Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.

    House Captain: StratTape Vol. 2
    Democratization of Tennis
    Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.
    Impact Areas Fashion, Lifestyle, Sports
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Health & Wellness
  • Enhanced Hydration 2.0
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Consumer Products
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.

    Nourish: 2025 food agriculture trend...
    Enhanced Hydration 2.0
    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
    Impact Areas Beverages, Consumer Products, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Fundamentally Nutritious Foods
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage industry
    • Healthcare
    • Nutrition
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.

    Mintel: 2025 global food and...
    Fundamentally Nutritious Foods
    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
    Impact Areas Food and beverage industry, Healthcare, Nutrition, Pharmaceutical Industry
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Gentle Movement & Mindfulness
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fitness Industry
    • Mental Health Resources
    • Mindfulness Apps
    • Workplace Wellness Programs
    • Health & Wellness
    • Lifestyle

    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.

    Lululemon: Global wellbeing report
    Gentle Movement & Mindfulness
    Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
    Impact Areas Fitness Industry, Mental Health Resources, Mindfulness Apps, Workplace Wellness Programs
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle
  • Grounding Getaways
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health and well-being
    • Nature-based experiences
    • Wellness tourism
    • Health & Wellness
    • Lifestyle
    • Travel & Tourism

    Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.

    Lemongrass: Travel trend report 2025
    Grounding Getaways
    Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
    Impact Areas Health and well-being, Nature-based experiences, Wellness tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Health & Wellness, Lifestyle, Travel & Tourism
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Health and Wellness Focus
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • fitness
    • Food and beverage
    • Nutrition
    • Personal Care
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.

    Infosys: CPG industry outlook
    Health and Wellness Focus
    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.
    Impact Areas fitness, Food and beverage, Nutrition, Personal Care
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Healthspan Plans
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Consumer Health
    • Food and beverage
    • Technology
    • Wellness
    • Consumer Attitudes
    • Health & Wellness

    Consumers prioritize longevity and proactive wellness, seeking preventative solutions and personalized products to optimize health throughout their lives.

    Euromonitor: Top global consumer trends...
    Healthspan Plans
    Consumers prioritize longevity and proactive wellness, seeking preventative solutions and personalized products to optimize health throughout their lives.
    Impact Areas Consumer Health, Food and beverage, Technology, Wellness
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are prioritizing a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
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