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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Time Warp: Retrofuturism Revived
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Cinema
    • Design
    • Fashion
    • Brands & Advertising
    • Culture
    • Emerging Technology

    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.

    Adobe: Creative trends report 2025
    Time Warp: Retrofuturism Revived
    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
    Impact Areas Advertising, Cinema, Design, Fashion
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Culture, Emerging Technology
  • TikTok Volatility Persists
    • Navigating Global Uncertainty
    • Advertising
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

    Kolsquare: Trends report 2025
    TikTok Volatility Persists
    Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
    Impact Areas Advertising, E-commerce, Social Media Marketing
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • The Good Old Days: Nostalgia Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes

    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.

    The Drawing Arm: Trend report...
    The Good Old Days: Nostalgia Marketing
    Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
    Impact Areas Advertising, Branding, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Technology Impacts Creative
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Creative Development
    • Technology Adoption
    • Workflow Efficiency
    • Brands & Advertising
    • Emerging Technology

    Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.

    MMA: The state of creative...
    Technology Impacts Creative
    Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
    Impact Areas Creative Development, Technology Adoption, Workflow Efficiency
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology
  • Sustained Luxury Demand
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Economic forecasting
    • Luxury retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.

    Ipsos: Snapchat exploring trends in...
    Sustained Luxury Demand
    Despite economic challenges, demand for luxury goods remains steady, with continued growth expected across various categories.
    Impact Areas Consumer Spending, Economic forecasting, Luxury retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Stimulating Content over Concentrapment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content creation
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

    House Captain: StratTape Vol. 2
    Stimulating Content over Concentrapment
    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
    Impact Areas Advertising, Content creation, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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