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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Content-First Creator-Led Future
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Creator Economy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.

    Creator IQ: The state of...
    Content-First Creator-Led Future
    The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
    Impact Areas Content Strategy, Creator Economy, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Connected TV Scales Up
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Live Sports Broadcasting
    • Streaming Services
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.

    Dentsu: The year of impact...
    Connected TV Scales Up
    Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
    Impact Areas Advertising, Live Sports Broadcasting, Streaming Services
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Connected TV Scales Stories
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Storytelling
    • Sports Broadcasting
    • Streaming Advertising
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.

    Dentsu: The year of impact...
    Connected TV Scales Stories
    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
    Impact Areas Brand Storytelling, Sports Broadcasting, Streaming Advertising
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Connected TV Scales
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Brand Storytelling
    • Live Sports
    • Streaming Services
    • Video Content
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.

    Dentsu: The year of impact...
    Connected TV Scales
    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
    Impact Areas Advertising, Brand Storytelling, Live Sports, Streaming Services, Video Content
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Commerce Media Expansion
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • CPG
    • Data management
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.

    Basis Technologies: Reality check the...
    Commerce Media Expansion
    Commerce media is evolving beyond retail, leveraging first-party data for broader advertising opportunities.
    Impact Areas Advertising, CPG, Data management, Retail
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Collective Creator Marketing Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.

    Artlist: Trend report 2025
    Collective Creator Marketing Power
    Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
    Impact Areas Brand strategy, Content creation, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Building Trust Through Conversation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Customer Relations
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.

    TikTok: What's Next 2025 Trend...
    Building Trust Through Conversation
    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
    Impact Areas Brand Building, Customer Relations, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Budget Shift to Walled Gardens
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Media Buying
    • Programmatic Advertising
    • Social Media Platforms
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

    Smartly: Digital Advertising Trends 2025
    Budget Shift to Walled Gardens
    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
    Impact Areas Budget Allocation, Media Buying, Programmatic Advertising, Social Media Platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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