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Trends Subcategories Fashion & Apparel

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Powered Personalized Tech
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.

    John Lewis: Shop Live Look...
    AI-Powered Personalized Tech
    AI is rapidly integrating into personal technology, from laptops with embedded NPUs to smart mirrors that offer personalized fashion advice.
    Impact Areas Consumer Electronics, Fashion, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Asia’s Shifting Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • E-commerce
    • Luxury Market
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

    McKinsey: The state of fashion...
    Asia’s Shifting Growth
    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
    Impact Areas Consumer Spending, E-commerce, Luxury Market, Market Expansion
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Democratization of Vintage Fashion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Resale Market
    • Social Media
    • Vintage Fashion
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.

    The RealReal: Resale Report 2024
    Democratization of Vintage Fashion
    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
    Impact Areas Resale Market, Social Media, Vintage Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Elevated Athleisure
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.

    Stitchfix: 2025 style forecast
    Elevated Athleisure
    Athleisure is becoming more polished and travel-ready, combining comfort with stylish elements like hybrid pants, bomber jackets, and performance sneakers.
    Impact Areas Fashion, Retail, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Elevated Going-Out Style
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.

    Stitchfix: 2025 style forecast
    Elevated Going-Out Style
    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Fashion-tainment Focus
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Brand Storytelling
    • Event production
    • Experiential Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.

    Karla Otto: SS25 womenswear roundup
    Fashion-tainment Focus
    Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
    Impact Areas Brand Storytelling, Event production, Experiential Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
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