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Trends Subcategories Fashion & Apparel

Your trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Wisteria Color Trend
    • Values-Driven Consumption
    • Design
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Shades of purple, inspired by the wisteria flower, are gaining popularity across various clothing items.

    Stitchfix: 2025 style forecast
    Wisteria Color Trend
    Shades of purple, inspired by the wisteria flower, are gaining popularity across various clothing items.
    • Consumer Attitudes
    • Culture
    • Values-Driven Consumption
    Impact Areas Design, Fashion, Retail
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Value-Driven Consumption
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand positioning
    • Consumer Spending
    • Pricing
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.

    McKinsey: The state of fashion...
    Value-Driven Consumption
    Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Brand positioning, Consumer Spending, Pricing, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Trade Flows Reconfiguration
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Geopolitics
    • Manufacturing
    • Sourcing
    • Supply chain
    • Business & Commerce
    • Consumer Attitudes

    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.

    McKinsey: The state of fashion...
    Trade Flows Reconfiguration
    Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
    • Business & Commerce
    • Consumer Attitudes
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Geopolitics, Manufacturing, Sourcing, Supply chain
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Tech-Integrated Fashion and Arts
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Art
    • Fashion
    • Technology
    • Consumer Attitudes
    • Emerging Technology
    • Sustainability

    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also on the rise.

    AstroTwins: 2025 trends report
    Tech-Integrated Fashion and Arts
    Fashion and the arts are increasingly integrating technology, with wearable tech, AI-generated art, and immersive experiences gaining popularity, while sustainable and ethical practices are also…
    • Consumer Attitudes
    • Emerging Technology
    • Sustainability
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    Impact Areas Art, Fashion, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Sustainability
  • Sustainability Focus
    • Values-Driven Consumption
    • environmental sustainability
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.

    The RealReal: Resale Report 2024
    Sustainability Focus
    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability
    • Values-Driven Consumption
    Impact Areas environmental sustainability, Luxury Goods, Resale Market
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Sportswear Competition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Competition
    • Marketing
    • Product Innovation
    • Sportswear Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.

    McKinsey: The state of fashion...
    Sportswear Competition
    The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Brand Competition, Marketing, Product Innovation, Sportswear Market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Soft-Wear Integration
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Fashion
    • Healthcare
    • Sports
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

    Horizon Media: Top trends 2025
    Soft-Wear Integration
    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Fashion, Healthcare, Sports
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Social Correspondents
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand communications
    • Fashion media
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

    Karla Otto: SS25 womenswear roundup
    Rise of Social Correspondents
    Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand communications, Fashion media, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    • Consumer Attitudes
    • Lifestyle
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
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