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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ethical Consumption Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer goods
    • Data Privacy
    • Retail
    • Consumer Attitudes
    • Data & Privacy
    • Sustainability

    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.

    McKinsey: Ultra violet femtech+futures+2035
    Ethical Consumption Prioritization
    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
    Impact Areas Consumer goods, Data Privacy, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Sustainability
  • First-Party Data Dominance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Customer Relationship Management
    • Marketing Automation
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.

    Web FX: 2025 digital marketing...
    First-Party Data Dominance
    With increasing privacy concerns, first-party data is becoming crucial for targeted advertising and personalized experiences.
    Impact Areas Advertising, Customer Relationship Management, Marketing Automation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • First-Party Data Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer Relationship Management
    • Data Privacy
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.

    B2B Group: B2b media in...
    First-Party Data Prioritization
    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
    Impact Areas Customer Relationship Management, Data Privacy, Marketing Analytics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Gen AI Reshapes Insurance
    • AI-Driven Transformation
    • Customer service
    • Data Analytics
    • Insurance Operations
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.

    McKinsey: Global insurance report 2025
    Gen AI Reshapes Insurance
    Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
    Impact Areas Customer service, Data Analytics, Insurance Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • GenAI Infrastructure Boom
    • AI-Driven Transformation
    • Cloud Computing
    • Data Centers
    • Hardware Manufacturing
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.

    SPGMI: Big picture 2025 GenAI
    GenAI Infrastructure Boom
    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
    Impact Areas Cloud Computing, Data Centers, Hardware Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Generative AI Gains Traction
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Education
    • Information Access
    • Work
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

    OFCOM: Online nation 2024
    Generative AI Gains Traction
    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
    Impact Areas Content creation, Education, Information Access, Work
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Hyper-Personalized Healthcare
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Biotechnology
    • Healthcare
    • Wellness
    • Data & Privacy
    • Emerging Technology
    • Health & Wellness

    AI-driven diagnostics, personalized medicine, and proactive health management empower individuals to optimize their well-being throughout their lifespan.

    McKinsey: Ultra violet femtech+futures+2035
    Hyper-Personalized Healthcare
    AI-driven diagnostics, personalized medicine, and proactive health management empower individuals to optimize their well-being throughout their lifespan.
    Impact Areas Biotechnology, Healthcare, Wellness
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Data & Privacy, Emerging Technology, Health & Wellness
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Privacy and Personalization Paradox
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data Analytics
    • E-commerce
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Data & Privacy

    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.

    Qualtrics: 2025 Consumer Trends Report
    Privacy and Personalization Paradox
    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
    Impact Areas Data Analytics, E-commerce, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Data & Privacy
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