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Trends Subcategories Data Management

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    Theme
    Impact Areas
    Category
    Summary
    Report
  • Privacy-First Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Privacy
    • Data Analytics
    • Digital Advertising
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy

    With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.

    Aeroplane 2025: Branding trends report
    Privacy-First Marketing
    With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
    Impact Areas Consumer Privacy, Data Analytics, Digital Advertising
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Cybersecurity, Data & Privacy
  • Privacy-Focused Data
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Data Analytics
    • Data Collection
    • Cybersecurity
    • Data & Privacy

    The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.

    Kantar: 2025 media trends and...
    Privacy-Focused Data
    The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
    Impact Areas Advertising, Data Analytics, Data Collection
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Data & Privacy
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Strategic Shift to System-wide Digitalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Data management
    • Digital Transformation
    • Organizational Structure
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.

    Siemens: Industrial Metaverse Research Study
    Strategic Shift to System-wide Digitalization
    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.
    Impact Areas Data management, Digital Transformation, Organizational Structure
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
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