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Trends Subcategories Customer Experience

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • First-Party Data Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Customer Relationship Management
    • Data Privacy
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.

    B2B Group: B2b media in...
    First-Party Data Prioritization
    With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
    Impact Areas Customer Relationship Management, Data Privacy, Marketing Analytics
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Flexible and Participatory Brands
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Community Engagement
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.

    Gensler: Design forecast 2025
    Flexible and Participatory Brands
    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
    Impact Areas Branding, Community Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Generative AI Car Companions
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Automotive
    • User Interface Design
    • Business & Commerce
    • Emerging Technology

    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.

    Publicis Sapient: Guide to next...
    Generative AI Car Companions
    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.
    Impact Areas AI, Automotive, User Interface Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Generative AI-Driven Personalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

    Publicis Sapient: Guide to Next...
    Generative AI-Driven Personalization
    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
    Impact Areas Customer service, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • High-Tech Meets Digital Detox
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Wellness
    • Consumer Attitudes
    • Digital Platforms
    • Travel & Tourism

    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.

    Hilton: 2025 trends report
    High-Tech Meets Digital Detox
    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
    Impact Areas Hospitality, Technology, Wellness
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Travel & Tourism
  • Human-Centric AI Agents
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI development
    • Customer service
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.

    Zendesk: CX trends 2025
    Human-Centric AI Agents
    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.
    Impact Areas AI development, Customer service, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Human-Centric Retail
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Retail Strategy
    • Staff Training
    • Technology
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.

    McKinsey: The state of fashion...
    Human-Centric Retail
    The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
    Impact Areas Customer service, Retail Strategy, Staff Training, Technology
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Human-Centric Technology
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • AI Integration
    • Customer Experience
    • Product Development
    • Service Design
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

    Red Antler: 2025 State of...
    Human-Centric Technology
    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
    Impact Areas AI Integration, Customer Experience, Product Development, Service Design
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Hyper-Connected Ecosystems
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Banking
    • Financial Services
    • Fintech
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    BFS companies are moving towards hyper-connected ecosystems, enabling personalized customer engagement and fostering partnerships.

    WNS: Top 5 banking and...
    Hyper-Connected Ecosystems
    BFS companies are moving towards hyper-connected ecosystems, enabling personalized customer engagement and fostering partnerships.
    Impact Areas Banking, Financial Services, Fintech
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Hyper-Personalization through AI
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Consumer goods
    • Financial Services
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.

    Accenture: Navigating the great value...
    Hyper-Personalization through AI
    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
    Impact Areas Consumer goods, Financial Services, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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