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Trends Subcategories Corporate Strategy

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Scope Deals Dominate Tech M&A
    • Navigating Global Uncertainty
    • Product Integration
    • Revenue Synergies
    • Technology M&A
    • Business & Commerce
    • Finance & Money

    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.

    Bain: Technology report
    Scope Deals Dominate Tech M&A
    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Product Integration, Revenue Synergies, Technology M&A
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • AI Reshapes Computing Landscape
    • AI-Driven Transformation
    • Data Centers
    • Edge Computing
    • Energy
    • Supply Chains
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.

    Bain: Technology report
    AI Reshapes Computing Landscape
    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Data Centers, Edge Computing, Energy, Supply Chains
    Themes AI-Driven Transformation
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Business Operations
    • Consumer Prices
    • Global Trade
    • International Relations
    • Supply Chains
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.

    AXA: Future risks report 2024
    Geopolitical Fragmentation
    Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.
    • Business & Commerce
    • Global Challenges
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Business Operations, Consumer Prices, Global Trade, International Relations, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    • Business & Commerce
    • Digital Platforms
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    • Business & Commerce
    • Digital Platforms
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Account-Based Everything (ABE)
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Customer Success
    • Marketing
    • Product Development
    • Sales
    • Brands & Advertising
    • Business & Commerce

    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.

    B2B Group: B2b media in...
    Account-Based Everything (ABE)
    ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Customer Success, Marketing, Product Development, Sales
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • IPO Destination Challenges
    • Navigating Global Uncertainty
    • Capital markets
    • IPOs
    • Stock exchanges
    • Talent
    • Business & Commerce
    • Finance & Money

    Europe faces challenges in attracting large-cap tech IPOs, with many companies opting to list in the US.

    Atomico: State of European tech...
    IPO Destination Challenges
    Europe faces challenges in attracting large-cap tech IPOs, with many companies opting to list in the US.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Capital markets, IPOs, Stock exchanges, Talent
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Bridging Brand & Performance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Campaign Measurement
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce

    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.

    Audacy: Share of audio trends
    Bridging Brand & Performance
    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand Building, Campaign Measurement, Marketing Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy
    • AI-Driven Transformation
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Quality and Compliance in AI
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • AI development
    • Content creation
    • Legal and regulatory landscape
    • Marketing
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The focus in the AI market is shifting from rapid adoption to thoughtful integration, prioritizing quality, legal compliance, and data security.

    Artlist: Trend report 2025
    Quality and Compliance in AI
    The focus in the AI market is shifting from rapid adoption to thoughtful integration, prioritizing quality, legal compliance, and data security.
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas AI development, Content creation, Legal and regulatory landscape, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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