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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • CTV Realization
    • AI-Driven Transformation
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.

    Basis Technologies: Reality check the...
    CTV Realization
    Connected TV (CTV) is maturing, offering improved addressability, targeting, and programmatic inventory.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI Pragmatism
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Data Analysis
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.

    Basis Technologies: Reality check the...
    AI Pragmatism
    The hype around AI is subsiding, leading to a more pragmatic approach focused on practical applications.
    Impact Areas Advertising, Data Analysis, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Search Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Search Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

    Basis Technologies: Reality check the...
    Search Diversification
    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
    Impact Areas E-commerce, Search Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Modest Rate Cuts Support Assets
    • Navigating Global Uncertainty
    • Biotech
    • Bitcoin
    • Gold
    • Business & Commerce
    • Finance & Money

    Falling interest rates could benefit rate-sensitive companies and assets like biotech stocks, bitcoin, and gold.

    BlackRock: 2025 thematic outlook
    Modest Rate Cuts Support Assets
    Falling interest rates could benefit rate-sensitive companies and assets like biotech stocks, bitcoin, and gold.
    Impact Areas Biotech, Bitcoin, Gold
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Bitcoin Adoption Accelerates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Cryptocurrency
    • Finance
    • Investment
    • Business & Commerce
    • Finance & Money

    Lower real interest rates and potential regulatory clarity could drive increased adoption of bitcoin.

    BlackRock: 2025 thematic outlook
    Bitcoin Adoption Accelerates
    Lower real interest rates and potential regulatory clarity could drive increased adoption of bitcoin.
    Impact Areas Cryptocurrency, Finance, Investment
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Profit-Focused Tech Investing
    • Navigating Global Uncertainty
    • Private Equity
    • SaaS
    • Tech Investments
    • Business & Commerce
    • Finance & Money

    Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.

    Bain: Technology report
    Profit-Focused Tech Investing
    Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
    Impact Areas Private Equity, SaaS, Tech Investments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Scope Deals Dominate Tech M&A
    • Navigating Global Uncertainty
    • Product Integration
    • Revenue Synergies
    • Technology M&A
    • Business & Commerce
    • Finance & Money

    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.

    Bain: Technology report
    Scope Deals Dominate Tech M&A
    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
    Impact Areas Product Integration, Revenue Synergies, Technology M&A
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • AI Reshapes Computing Landscape
    • AI-Driven Transformation
    • Data Centers
    • Edge Computing
    • Energy
    • Supply Chains
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.

    Bain: Technology report
    AI Reshapes Computing Landscape
    AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
    Impact Areas Data Centers, Edge Computing, Energy, Supply Chains
    Themes AI-Driven Transformation
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Business Operations
    • Consumer Prices
    • Global Trade
    • International Relations
    • Supply Chains
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.

    AXA: Future risks report 2024
    Geopolitical Fragmentation
    Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.
    Impact Areas Business Operations, Consumer Prices, Global Trade, International Relations, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
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