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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Hyper-Flexible Time Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Travel
    • Workplace
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.

    Accor: The new quality of...
    Hyper-Flexible Time Demand
    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
    Impact Areas Hospitality, Technology, Travel, Workplace
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Lifestyle, The Workplace
  • Generative AI Transforming Search
    • AI-Driven Transformation
    • Content Discovery
    • Digital Publishing
    • Search Engines
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.

    Activate Consulting: Technology and media...
    Generative AI Transforming Search
    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.
    Impact Areas Content Discovery, Digital Publishing, Search Engines
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Spatial Computing’s Rise
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AR/VR
    • Enterprise Applications
    • Gaming
    • Business & Commerce
    • Emerging Technology

    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.

    Activate Consulting: Technology and media...
    Spatial Computing’s Rise
    Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
    Impact Areas AR/VR, Enterprise Applications, Gaming
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Brand-Performance Convergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Measurement
    • Team Structures
    • Brands & Advertising
    • Business & Commerce

    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

    Smartly: Digital Advertising Trends 2025
    Brand-Performance Convergence
    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
    Impact Areas Advertising, Marketing, Measurement, Team Structures
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Social App Dominance Continues
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Digital Advertising
    • Social Media
    • Social Messaging
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.

    Sensor Tower: State of mobile...
    Social App Dominance Continues
    Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
    Impact Areas Digital Advertising, Social Media, Social Messaging
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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