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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
Positive Socioeconomic Impact- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Labor Market
- Life Expectancy
- Poverty
- Business & Commerce
- Emerging Technology
- Global Challenges
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
WIPO: Global innovation index 2024Positive Socioeconomic Impact
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
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Short Trend Summary
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
Power and Resources Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Infrastructure
- Natural Resources
- Renewables
- Utilities
- Business & Commerce
- Emerging Technology
- Global Challenges
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
UBS: Year ahead 2025Power and Resources Growth
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector. 
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Short Trend Summary
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Pragmatic AI ROI Focus- AI-Driven Transformation
- AI Investment
- Business Strategy
- Financial Planning
- Business & Commerce
- Emerging Technology
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Forrester: Predictions 2025 tech securityPragmatic AI ROI Focus
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies. 
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Short Trend Summary
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Predictive Audience Targeting- AI-Driven Transformation
- Audience Targeting
- Campaign Optimization
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Audacy: Share of audio trendsPredictive Audience Targeting
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency. 
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Short Trend Summary
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Premature AI ROI Scaling Back- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Finance
- Technology Adoption
- Business & Commerce
- Emerging Technology
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Forrester: Predictions 2025 B2B salesPremature AI ROI Scaling Back
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
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Short Trend Summary
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment.
Private Assets Gaining Traction- Navigating Global Uncertainty
- Direct lending
- Infrastructure
- Investment portfolios
- Private Equity
- Real estate
- Business & Commerce
- Finance & Money
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment.
Fidelity: Outlook 2025Private Assets Gaining Traction
Private assets are becoming increasingly attractive to investors seeking diversification and potentially higher returns in a changing market environment. 
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Short Trend Summary
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Private Cloud Resurgence- AI-Driven Transformation
- Navigating Global Uncertainty
- Cloud Computing
- Data Security
- IT Infrastructure
- Business & Commerce
- Cybersecurity
- Emerging Technology
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Forrester: Predictions 2025 tech securityPrivate Cloud Resurgence
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware. 
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Short Trend Summary
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns.
Private Credit Growth and Scrutiny- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Banking
- Finance
- Leverage
- Private Credit
- Regulation
- Business & Commerce
- Finance & Money
- Government & Politics
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns.
S&P Global: Banks outlook 2025Private Credit Growth and Scrutiny
The rapid growth of private credit funds presents both opportunities and risks for banks, attracting regulatory scrutiny due to increasing leverage and transparency concerns. 
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Short Trend Summary
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts.
Private Markets Lighting Up- Navigating Global Uncertainty
- Infrastructure
- Private Debt
- Private Equity
- Real estate
- Business & Commerce
- Finance & Money
- Global Challenges
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts.
Amundi: Investment outlook 2025Private Markets Lighting Up
Private markets, especially infrastructure, are presenting attractive investment opportunities amid decelerating economic growth and expectations of interest rate cuts. 
