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    Theme
    Impact Areas
    Category
    Summary
    Report
  • Sustainable Design Supercharges
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Architecture
    • Construction
    • Materials Science
    • Real estate
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.

    Gensler: Design forecast 2025
    Sustainable Design Supercharges
    Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.
    Impact Areas Architecture, Construction, Materials Science, Real estate
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Younger Buyers’ Influencer Reliance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Influencer marketing
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

    Forrester: Predictions 2025 B2B sales
    Younger Buyers’ Influencer Reliance
    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
    Impact Areas Influencer marketing, Marketing, Sales
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Digital B2B Sales Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Sales
    • Business & Commerce
    • Digital Platforms

    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.

    Forrester: Predictions 2025 B2B sales
    Digital B2B Sales Growth
    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
    Impact Areas Customer Experience, E-commerce, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Product-Led Growth Decline
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Marketing
    • Product Development
    • Sales
    • Business & Commerce
    • Emerging Technology

    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.

    Forrester: Predictions 2025 B2B sales
    Product-Led Growth Decline
    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
    Impact Areas Marketing, Product Development, Sales
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • AI Workforce Integration
    • AI-Driven Transformation
    • Human resources
    • Manufacturing
    • Training and Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Workers perceive AI as complementary to their skills, leading to increased performance and job satisfaction, while employers see AI as a tool to improve productivity and address skills shortages.

    G7: Driving factors and challenges...
    AI Workforce Integration
    Workers perceive AI as complementary to their skills, leading to increased performance and job satisfaction, while employers see AI as a tool to improve productivity…
    Impact Areas Human resources, Manufacturing, Training and Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Growing AI Investment
    • AI-Driven Transformation
    • R&D
    • Technology Infrastructure
    • Venture capital
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a particular focus on generative AI.

    G7: Driving factors and challenges...
    Growing AI Investment
    Both public and private investment in AI is increasing, driven by the perceived potential of AI to transform industries and boost economic growth, with a…
    Impact Areas R&D, Technology Infrastructure, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Fostering Digital Skills
    • AI-Driven Transformation
    • Digital Literacy
    • Education and Training
    • Workforce Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Governments and organizations are promoting digital skills development to enable AI adoption and ensure that the workforce is prepared for the changing demands of the digital economy.

    G7: Driving factors and challenges...
    Fostering Digital Skills
    Governments and organizations are promoting digital skills development to enable AI adoption and ensure that the workforce is prepared for the changing demands of the…
    Impact Areas Digital Literacy, Education and Training, Workforce Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Generative AI Mainstreaming
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Sales
    • Software Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.

    Gartner: AI trends and use...
    Generative AI Mainstreaming
    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
    Impact Areas Content creation, Customer service, Marketing, Sales, Software Development
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • AI-Augmented Workforce
    • AI-Driven Transformation
    • Human resources
    • Software Engineering
    • Training and Development
    • Workplace Dynamics
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI is increasingly augmenting human capabilities in the workplace, leading to increased productivity and new skill requirements.

    Gartner: AI trends and use...
    AI-Augmented Workforce
    AI is increasingly augmenting human capabilities in the workplace, leading to increased productivity and new skill requirements.
    Impact Areas Human resources, Software Engineering, Training and Development, Workplace Dynamics
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Sustainable and Regenerative Practices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Agriculture
    • Energy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.

    Firjan: Report macrotendencias 2025 2026
    Sustainable and Regenerative Practices
    Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.
    Impact Areas Agriculture, Energy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
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