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Trends Subcategories Corporate Strategy

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Creative Agency Restructuring
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Creative Agencies
    • Marketing Campaigns
    • Brands & Advertising
    • Business & Commerce

    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

    Forrester: Predictions 2025 B2C CX
    Creative Agency Restructuring
    Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Advertising, Creative Agencies, Marketing Campaigns
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creative Importance Surge
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.

    MMA: The state of creative...
    Creative Importance Surge
    Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    Impact Areas Advertising, Marketing, Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Creative In-Housing Growth
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Creative Agencies
    • In-House Creative Teams
    • Talent Acquisition
    • Brands & Advertising
    • Business & Commerce

    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.

    MMA: The state of creative...
    Creative In-Housing Growth
    Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Creative Agencies, In-House Creative Teams, Talent Acquisition
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Creative Process Complexity
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Creative Agencies
    • Marketing Operations
    • Workflow Management
    • Brands & Advertising
    • Business & Commerce

    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.

    MMA: The state of creative...
    Creative Process Complexity
    While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Creative Agencies, Marketing Operations, Workflow Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creative ROI Measurement Gap
    • Authenticity and Transparency Reign Supreme
    • Budget Allocation
    • Marketing Analytics
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce

    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.

    MMA: The state of creative...
    Creative ROI Measurement Gap
    Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    Impact Areas Budget Allocation, Marketing Analytics, Performance Measurement
    Themes Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce
  • Creator Compensation Complexity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Creator Relationships
    • Industry Standards
    • Brands & Advertising
    • Business & Commerce

    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.

    Creator IQ: The state of...
    Creator Compensation Complexity
    Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Budget Allocation, Creator Relationships, Industry Standards
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Creator Marketing ROI Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.

    Creator IQ: The state of...
    Creator Marketing ROI Dominance
    Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
    • Brands & Advertising
    • Business & Commerce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Advertising, Brand strategy, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    • Business & Commerce
    • Data & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cross-Platform PC Growth
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Console Gaming
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Entertainment

    Cross-platform releases are becoming more common, significantly benefiting PC gaming.

    Newzoo: Global Games Market Report
    Cross-Platform PC Growth
    Cross-platform releases are becoming more common, significantly benefiting PC gaming.
    • Business & Commerce
    • Entertainment
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    Impact Areas Console Gaming, Game Development, PC Gaming
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
1 … 10 11 12 13 14 … 45

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