Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation. -
Short Trend Summary
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
Creative Importance Surge- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
MMA: The state of creative...Creative Importance Surge
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes. -
Short Trend Summary
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
Creative In-Housing Growth- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creative Agencies
- In-House Creative Teams
- Talent Acquisition
- Brands & Advertising
- Business & Commerce
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
MMA: The state of creative...Creative In-Housing Growth
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency. -
Short Trend Summary
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
Creative Process Complexity- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Creative Agencies
- Marketing Operations
- Workflow Management
- Brands & Advertising
- Business & Commerce
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
MMA: The state of creative...Creative Process Complexity
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes. -
Short Trend Summary
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
Creative ROI Measurement Gap- Authenticity and Transparency Reign Supreme
- Budget Allocation
- Marketing Analytics
- Performance Measurement
- Brands & Advertising
- Business & Commerce
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead.
MMA: The state of creative...Creative ROI Measurement Gap
Despite acknowledging creative's value, marketers struggle to effectively measure its ROI, relying on proxy metrics instead. -
Short Trend Summary
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator Compensation Complexity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Creator Relationships
- Industry Standards
- Brands & Advertising
- Business & Commerce
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency.
Creator IQ: The state of...Creator Compensation Complexity
Creator compensation remains a complex issue, with discrepancies between creator expectations and brand budgets, and a need for greater transparency. -
Short Trend Summary
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
Creator Marketing ROI Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand strategy
- Marketing
- Brands & Advertising
- Business & Commerce
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts.
Creator IQ: The state of...Creator Marketing ROI Dominance
Creator marketing is driving significantly higher ROI than traditional digital advertising, leading to increased investment and strategic shifts. -
Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts. -
Short Trend Summary
Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
Cross-Industry Collaborations- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Partnerships
- Cross-sector integration
- Marketing reach
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
Karla Otto: SS25 womenswear roundupCross-Industry Collaborations
Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships. -
Short Trend Summary
Cross-platform releases are becoming more common, significantly benefiting PC gaming.
Cross-Platform PC Growth- Navigating Global Uncertainty
- The Power of Community and Connection
- Console Gaming
- Game Development
- PC Gaming
- Business & Commerce
- Entertainment
Newzoo: Global Games Market ReportCross-Platform PC Growth
Cross-platform releases are becoming more common, significantly benefiting PC gaming.