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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Commercial P&C Growth Softens
    • Navigating Global Uncertainty
    • Commercial P&C Insurance
    • Portfolio management
    • Underwriting
    • Business & Commerce
    • Finance & Money

    Commercial P&C insurance growth, previously driven by rate increases, is showing signs of softening, requiring insurers to find new growth drivers.

    McKinsey: Global insurance report 2025
    Commercial P&C Growth Softens
    Commercial P&C insurance growth, previously driven by rate increases, is showing signs of softening, requiring insurers to find new growth drivers.
    Impact Areas Commercial P&C Insurance, Portfolio management, Underwriting
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Community Building Crucial
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Social Media Engagement
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.

    HubSpot: 2024 social trends report
    Community Building Crucial
    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Community-Centric Philanthropy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Grantmaking
    • Nonprofit Sector
    • Business & Commerce
    • Culture

    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.

    McKinsey: Family philanthropy trends 2025:...
    Community-Centric Philanthropy
    Family foundations are shifting from donor-centric to community-centric grantmaking, prioritizing community needs and grantee perspectives.
    Impact Areas Community Development, Grantmaking, Nonprofit Sector
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Compliance as Strategic Asset
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Long-Term Sustainability
    • Player Trust
    • Business & Commerce
    • Cybersecurity

    Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.

    Softswiss: iGaming Trends 2025
    Compliance as Strategic Asset
    Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.
    Impact Areas Brand Reputation, Long-Term Sustainability, Player Trust
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Cybersecurity
  • Consultant Expertise On-Demand
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit operations
    • Project Management
    • Specialized skills
    • Business & Commerce
    • The Workplace

    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.

    HubSpot: Nonprofit marketing and fundraising...
    Consultant Expertise On-Demand
    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
    Impact Areas Nonprofit operations, Project Management, Specialized skills
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Content Partnership Gold Rush
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.

    Dentsu: The year of impact...
    Content Partnership Gold Rush
    Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Contextual Branding
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

    Ipsos: Almanac 2025
    Contextual Branding
    Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
    Impact Areas Advertising, Branding, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Continued Monetary Easing
    • Navigating Global Uncertainty
    • Global economy
    • Interest rates
    • Investment Markets
    • Monetary Policy
    • Business & Commerce
    • Finance & Money

    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.

    Goldman Sachs: Macro outlook 2025
    Continued Monetary Easing
    Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
    Impact Areas Global economy, Interest rates, Investment Markets, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Converging Media Ecosystem
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Print
    • Streaming
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.

    Kantar: 2025 media trends and...
    Converging Media Ecosystem
    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
    Impact Areas Advertising, Print, Streaming, Television
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
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