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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Maximized Vacation Experiences
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Lifestyle
    • Travel & Tourism

    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

    Hilton: 2025 trends report fact...
    Maximized Vacation Experiences
    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
    Impact Areas Hospitality, Tourism, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  • Luxury Shopper Demographics Shift
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Luxury Goods
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.

    Ipsos: Snapchat exploring trends in...
    Luxury Shopper Demographics Shift
    Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
    Impact Areas Luxury Goods, Marketing, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Luxury Brand Authenticity & Values
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand positioning
    • Customer relationships
    • Marketing communications
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.

    Ipsos: Snapchat exploring trends in...
    Luxury Brand Authenticity & Values
    Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.
    Impact Areas Brand positioning, Customer relationships, Marketing communications
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Loud Looking
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication styles
    • Online dating profiles
    • Relationship expectations
    • Consumer Attitudes
    • Intimacy

    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

    Tinder: Year in Swipe 2024...
    Loud Looking
    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.
    Impact Areas Communication styles, Online dating profiles, Relationship expectations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy
  • Longevity-Focused Eating
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.

    Nourish: 2025 food agriculture trend...
    Longevity-Focused Eating
    Consumers are increasingly prioritizing their diets for longevity and healthspan, focusing on nutrient-rich foods and Blue Zone principles.
    Impact Areas Food & Beverage, Healthcare, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Last-Minute Travel
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Consumer Behavior
    • Hospitality industry
    • Travel booking platforms
    • Consumer Attitudes
    • Travel & Tourism

    Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.

    Lemongrass: Travel trend report 2025
    Last-Minute Travel
    Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.
    Impact Areas Consumer Behavior, Hospitality industry, Travel booking platforms
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Consumer Attitudes, Travel & Tourism
  • Knowledge-Powered Personalized Beauty
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty Devices
    • Personalized Cosmetics
    • Skincare
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Consumers are leveraging knowledge and technology for customized, results-driven beauty routines, prioritizing individuality and long-term skin health.

    Mintel: 2025 Global Beauty and...
    Knowledge-Powered Personalized Beauty
    Consumers are leveraging knowledge and technology for customized, results-driven beauty routines, prioritizing individuality and long-term skin health.
    Impact Areas Beauty Devices, Personalized Cosmetics, Skincare
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Intentional Dating
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Dating apps
    • Relationships
    • Social Interactions
    • Consumer Attitudes
    • Intimacy

    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

    Tinder: Year in Swipe 2024...
    Intentional Dating
    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
    Impact Areas Dating apps, Relationships, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Intimacy
  • Intense Market Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Customer service
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.

    ECIIA: Asia Pacific risk in...
    Intense Market Competition
    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
    Impact Areas Business Models, Customer service, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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