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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Retreating to Old Systems
    • Navigating Global Uncertainty
    • Cultural values
    • Marketing Strategies
    • Social Norms
    • Consumer Attitudes
    • Culture

    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.

    Ipsos: Global trends 10th anniversary...
    Retreating to Old Systems
    Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of…
    Impact Areas Cultural values, Marketing Strategies, Social Norms
    Themes Navigating Global Uncertainty
    Categories Consumer Attitudes, Culture
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Responsible Gambling as Core Value
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Reputation
    • Industry Sustainability
    • Player Protection
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.

    Softswiss: iGaming Trends 2025
    Responsible Gambling as Core Value
    Responsible gambling is evolving from a regulatory requirement to a core business strategy, crucial for building player trust and ensuring long-term sustainability.
    Impact Areas Brand Reputation, Industry Sustainability, Player Protection
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Responsible Consumption Mainstream
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.

    Gensler: Design forecast 2025
    Responsible Consumption Mainstream
    Responsible consumption, renewal, and repair are gaining traction as consumers prioritize value, longevity, and reduced waste.
    Impact Areas Consumer Behavior, environmental sustainability, Manufacturing, Retail
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Resilient Consumer Spending Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • E-commerce
    • FMCG
    • Global economy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.

    World Data Lab: Consumer outlook...
    Resilient Consumer Spending Growth
    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
    Impact Areas E-commerce, FMCG, Global economy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
  • Relationships Industry
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Mental Health
    • Social Networking
    • Technology
    • Business & Commerce
    • Consumer Attitudes
    • Intimacy

    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

    Foresight Factory: Trending 2025
    Relationships Industry
    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
    Impact Areas Entertainment, Mental Health, Social Networking, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Intimacy
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