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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Customer-Centric Supply Chains
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • B2B Services
    • Customer service
    • E-commerce
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes

    Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.

    EY: 10 tendencias emprendimiento 2025
    Customer-Centric Supply Chains
    Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
    Impact Areas B2B Services, Customer service, E-commerce, Supply Chain Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • De-Influencing Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

    McKinsey: Intersect 2025: The future...
    De-Influencing Rise
    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
    Impact Areas Advertising, E-commerce, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Declining Attention Spans
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Education
    • Mental Health
    • Workplace Productivity
    • Consumer Attitudes
    • Media & Information
    • The Workplace

    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

    Juan Isaza: Tendencias 2025
    Declining Attention Spans
    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
    Impact Areas Content creation, Education, Mental Health, Workplace Productivity
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Consumer Attitudes, Media & Information, The Workplace
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Declining Trust in Online Benefits
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Literacy
    • Mental Wellbeing
    • Social Interactions
    • Consumer Attitudes
    • Digital Platforms

    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

    OFCOM: Online nation 2024
    Declining Trust in Online Benefits
    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
    Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Demand for Novelty Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Globally inspired flavors
    • Limited-edition beverages
    • Seasonal launches
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Demand for Novelty Flavors
    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
    Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Demure and Mindful Porn
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Pornography Consumption
    • Pornography Production
    • Sexual Wellness
    • Consumer Attitudes
    • Culture
    • Intimacy

    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.

    PornHub: 2024 year in review
    Demure and Mindful Porn
    A significant increase in searches for terms related to demureness, mindfulness, and ethical porn consumption indicates a shift towards gentler and more respectful content.
    Impact Areas Pornography Consumption, Pornography Production, Sexual Wellness
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Intimacy
  • Destination Dupes
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Emerging destinations
    • Social media influence
    • Travel planning
    • Consumer Attitudes
    • Travel & Tourism

    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."

    Lemongrass: Travel trend report 2025
    Destination Dupes
    Travelers seek affordable and less crowded alternatives to popular destinations, leading to the rise of "destination dupes."
    Impact Areas Emerging destinations, Social media influence, Travel planning
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Detour Destinations Rising
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Local economies
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.

    Expedia: Unpack 25, the trends...
    Detour Destinations Rising
    Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
    Impact Areas Hospitality, Local economies, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
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