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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Digital Luxury Path to Purchase
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Digital Marketing
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

    Ipsos: Snapchat exploring trends in...
    Digital Luxury Path to Purchase
    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.
    Impact Areas Digital Marketing, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Dupe Culture Mainstream
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.

    eMarketer: The trends driving 'dupe'...
    Dupe Culture Mainstream
    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
    Impact Areas Consumer goods, E-commerce, Marketing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Dwindling Customer Feedback
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Customer service
    • Market Research
    • Product Development
    • Business & Commerce
    • Consumer Attitudes

    Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.

    Qualtrics: 2025 Consumer Trends Report
    Dwindling Customer Feedback
    Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
    Impact Areas Customer service, Market Research, Product Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Consumer Attitudes
  • Eco Logical
    • Values-Driven Consumption
    • FMCG
    • Packaging
    • Retail
    • Sustainability
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.

    Euromonitor: Top global consumer trends...
    Eco Logical
    Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
    Impact Areas FMCG, Packaging, Retail, Sustainability
    Themes Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges, Sustainability
  • Eco-Ethical High-Performance Beauty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Biotech Ingredients
    • Circular Economy
    • Sustainable Packaging
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.

    Mintel: 2025 Global Beauty and...
    Eco-Ethical High-Performance Beauty
    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
    Impact Areas Biotech Ingredients, Circular Economy, Sustainable Packaging
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Sustainability
  • eCommerce Growth and Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • eCommerce Platforms
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.

    Activate Consulting: Technology and media...
    eCommerce Growth and Transformation
    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
    Impact Areas Advertising, eCommerce Platforms, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Elevated At-Home Dining
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Grocery Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.

    Nourish: 2025 food agriculture trend...
    Elevated At-Home Dining
    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal…
    Impact Areas Food & Beverage, Grocery Retail, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Elevated Jewelry Demand
    • Navigating Global Uncertainty
    • Investment strategies
    • Jewelry Market
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.

    The RealReal: Resale Report 2024
    Elevated Jewelry Demand
    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
    Impact Areas Investment strategies, Jewelry Market, Luxury Goods
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
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