Tune in to all the trends with Tune-in by Tuio.

Trends Subcategories Consumer Behavior

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Niche Community Growth
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Events
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

    Design Hotels: Further forecast 2025
    Niche Community Growth
    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
    Impact Areas Branding, Events, Marketing, Travel
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • BNPL Sector Expansion
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Finance
    • Lending
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.

    Deloitte: Shaping the future of...
    BNPL Sector Expansion
    Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
    Impact Areas Consumer Finance, Lending, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • The “Good Enough” Life
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • Employment
    • Housing Market
    • Mental Health
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.

    Dentsu: Creative trends 2025 fragment...
    The “Good Enough” Life
    Consumers are redefining success, prioritizing well-being and personal fulfillment over traditional milestones due to unattainable living standards.
    Impact Areas Consumer Spending, Employment, Housing Market, Mental Health
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • The Togetherness Deficit
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Development
    • Entertainment industry
    • Mental Health
    • Social platforms
    • Consumer Attitudes
    • Culture
    • The Workplace

    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.

    Dentsu Creative: Trends 2025 fragment...
    The Togetherness Deficit
    Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
    Impact Areas Community Development, Entertainment industry, Mental Health, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, The Workplace
  • Generation Blur
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Housing
    • Marketing
    • Product Development
    • Consumer Attitudes
    • Culture
    • Family

    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.

    Dentsu: Creative trends 2025 fragment...
    Generation Blur
    Traditional generational boundaries are dissolving, with attitudes and behaviors becoming more fluid across age groups.
    Impact Areas Family Dynamics, Housing, Marketing, Product Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Family
  • AI-Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Brand Interactions
    • Consumer Technology
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI-Powered Daily Life
    Generative AI is moving beyond experimentation and becoming embedded in everyday services, impacting how people interact with technology and brands.
    Impact Areas Brand Interactions, Consumer Technology, Media Consumption
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Marketing with Real People
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.

    McKinsey: Contagious IQ download 2024
    Marketing with Real People
    Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
    Impact Areas Advertising, Branding, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Fandoms: Nurturing the Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Community Building
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.

    D&AD: Trend report
    Fandoms: Nurturing the Niche
    Brands are building affinity by tapping into niche fandoms and micro-communities, connecting with content creators who co-create alongside their followers.
    Impact Areas Advertising, Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • The Human Toolkit: Craft Resurgence
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Animation
    • Design
    • Filmmaking
    • Illustration
    • Production
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.

    D&AD: Trend report
    The Human Toolkit: Craft Resurgence
    Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
    Impact Areas Animation, Design, Filmmaking, Illustration, Production
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
1 … 31 32 33 34 35 … 37