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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Evolving Consumer Purchase Path
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Television
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

    DISQO: Consumer trends 2025 report
    Evolving Consumer Purchase Path
    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
    Impact Areas Advertising, Marketing, Social Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Fragmented Product Discovery
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Search Engines
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

    DISQO: Consumer trends 2025 report
    Fragmented Product Discovery
    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
    Impact Areas E-commerce, Marketing, Search Engines, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Streaming Service Stabilization
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Media Consumption
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

    DISQO: Consumer trends 2025 report
    Streaming Service Stabilization
    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
    Impact Areas Advertising, Media Consumption, Streaming Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment
  • Experiential Brand Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Management
    • Customer Experience
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

    DISQO: Consumer trends 2025 report
    Experiential Brand Loyalty
    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
    Impact Areas Brand Management, Customer Experience, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cautious Consumer Optimism
    • Navigating Global Uncertainty
    • Consumer Spending
    • Economic Growth
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.

    DISQO: Consumer trends 2025 report
    Cautious Consumer Optimism
    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.
    Impact Areas Consumer Spending, Economic Growth, Marketing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Intense Market Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Customer service
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.

    ECIIA: Asia Pacific risk in...
    Intense Market Competition
    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
    Impact Areas Business Models, Customer service, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Dupe Culture Mainstream
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.

    eMarketer: The trends driving 'dupe'...
    Dupe Culture Mainstream
    Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
    Impact Areas Consumer goods, E-commerce, Marketing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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