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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Reddit’s Rapid Social Media Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • online communities
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.

    OFCOM: Online nation 2024
    Reddit’s Rapid Social Media Rise
    Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
    Impact Areas Advertising, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Redefining Life-Stage Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Segmentation
    • Marketing
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.

    TikTok: What's Next 2025 Trend...
    Redefining Life-Stage Marketing
    Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
    Impact Areas Customer Segmentation, Marketing, Product Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  • Reduced Consumer Spending
    • Navigating Global Uncertainty
    • Consumer goods
    • Hospitality
    • Leisure
    • Retail
    • Travel
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.

    AlixPartners: 2025 global consumer outlook
    Reduced Consumer Spending
    Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
    Impact Areas Consumer goods, Hospitality, Leisure, Retail, Travel
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Rejecting Burnout Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Health Services
    • Wellness Products
    • Workplace Culture
    • Consumer Attitudes
    • Health & Wellness
    • The Workplace

    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.

    WGSN: Future consumer 2026
    Rejecting Burnout Culture
    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.
    Impact Areas Marketing, Mental Health Services, Wellness Products, Workplace Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, The Workplace
  • Rejection of Excess
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Manufacturing
    • Media
    • Retail
    • Technology
    • Consumer Attitudes
    • Media & Information
    • Sustainability

    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.

    The Media Store: Trends 5...
    Rejection of Excess
    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
    Impact Areas Manufacturing, Media, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Media & Information, Sustainability
  • Relationships Industry
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Mental Health
    • Social Networking
    • Technology
    • Business & Commerce
    • Consumer Attitudes
    • Intimacy

    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

    Foresight Factory: Trending 2025
    Relationships Industry
    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
    Impact Areas Entertainment, Mental Health, Social Networking, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Intimacy
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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