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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Phygital Community Building
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • brand activations
    • Community Building
    • Social Media
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.

    House Captain: StratTape Vol. 2
    Phygital Community Building
    Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
    Impact Areas brand activations, Community Building, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Plant-Based Reimagination
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Products
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.

    Nourish: 2025 food agriculture trend...
    Plant-Based Reimagination
    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
    Impact Areas Consumer Products, Food & Beverage, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Platform Magnetism & Pluralism
    • The Power of Community and Connection
    • Digital Strategy
    • Platform Development
    • Social Media Marketing
    • Consumer Attitudes
    • Digital Platforms

    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.

    McKinsey: Intersect 2025: The future...
    Platform Magnetism & Pluralism
    While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.
    Impact Areas Digital Strategy, Platform Development, Social Media Marketing
    Themes The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Playful, Unexpected Design
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Commercial Interior Design
    • Product Design
    • Residential Interior Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.

    Sherwin Williams: Colormix 2025 lookbook
    Playful, Unexpected Design
    Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.
    Impact Areas Commercial Interior Design, Product Design, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Points & Money Budgeting
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Loyalty Programs
    • Personal Finance
    • Consumer Attitudes
    • Finance & Money
    • Travel & Tourism

    Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

    Hilton: 2025 trends report
    Points & Money Budgeting
    Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
    Impact Areas Hospitality, Loyalty Programs, Personal Finance
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Travel & Tourism
  • Positive Friction
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Lifestyle
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.

    Foresight Factory: Trending 2025
    Positive Friction
    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
    Impact Areas Customer service, Lifestyle, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Premium On-The-Go Coffee
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Coffee shops
    • Ready-to-drink coffee
    • Single-serve coffee pods
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.

    Synergy: Coffee 2025-2026 trend report
    Premium On-The-Go Coffee
    Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
    Impact Areas Coffee shops, Ready-to-drink coffee, Single-serve coffee pods
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Premiumization and Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Non-alcoholic cocktail mixes
    • Premium alcoholic beverages
    • Ready-to-drink cocktails
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.

    Synergy: Alcohol 2025-2026 trend report
    Premiumization and Convenience
    Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
    Impact Areas Non-alcoholic cocktail mixes, Premium alcoholic beverages, Ready-to-drink cocktails
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
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