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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Emotional Audio Advertising
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Audio Content Creation
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.

    Audacy: Share of audio trends
    Emotional Audio Advertising
    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
    Impact Areas Advertising, Audio Content Creation, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Embracing New Horizons
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Interior Design
    • Lifestyle
    • Real estate
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.

    Nordsjo: Paint Colour Trends 2025
    Embracing New Horizons
    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
    Impact Areas Interior Design, Lifestyle, Real estate, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Embrace of Simplicity
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Retail
    • Subscription Services
    • Technology
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.

    The Media Store: Trends 5...
    Embrace of Simplicity
    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
    Impact Areas Financial Services, Retail, Subscription Services, Technology
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Elevated Non-Alcoholic Beverages
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • bars
    • beverage industry
    • Consumer Behavior
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.

    Resy: Retrospective 2024
    Elevated Non-Alcoholic Beverages
    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
    Impact Areas bars, beverage industry, Consumer Behavior, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Elevated Jewelry Demand
    • Navigating Global Uncertainty
    • Investment strategies
    • Jewelry Market
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.

    The RealReal: Resale Report 2024
    Elevated Jewelry Demand
    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
    Impact Areas Investment strategies, Jewelry Market, Luxury Goods
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Elevated At-Home Dining
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Grocery Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.

    Nourish: 2025 food agriculture trend...
    Elevated At-Home Dining
    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal…
    Impact Areas Food & Beverage, Grocery Retail, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • eCommerce Growth and Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • eCommerce Platforms
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.

    Activate Consulting: Technology and media...
    eCommerce Growth and Transformation
    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
    Impact Areas Advertising, eCommerce Platforms, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Eco-Ethical High-Performance Beauty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Biotech Ingredients
    • Circular Economy
    • Sustainable Packaging
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.

    Mintel: 2025 Global Beauty and...
    Eco-Ethical High-Performance Beauty
    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
    Impact Areas Biotech Ingredients, Circular Economy, Sustainable Packaging
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Sustainability
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