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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Declining Trust in Online Benefits
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Literacy
    • Mental Wellbeing
    • Social Interactions
    • Consumer Attitudes
    • Digital Platforms

    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

    OFCOM: Online nation 2024
    Declining Trust in Online Benefits
    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
    Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Attention Spans
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Education
    • Mental Health
    • Workplace Productivity
    • Consumer Attitudes
    • Media & Information
    • The Workplace

    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

    Juan Isaza: Tendencias 2025
    Declining Attention Spans
    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
    Impact Areas Content creation, Education, Mental Health, Workplace Productivity
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Consumer Attitudes, Media & Information, The Workplace
  • De-Influencing Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

    McKinsey: Intersect 2025: The future...
    De-Influencing Rise
    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
    Impact Areas Advertising, E-commerce, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Customer-Centric Supply Chains
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • B2B Services
    • Customer service
    • E-commerce
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes

    Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.

    EY: 10 tendencias emprendimiento 2025
    Customer-Centric Supply Chains
    Businesses are prioritizing supply chain security and enhancing customer experience through personalized services and anticipating customer needs.
    Impact Areas B2B Services, Customer service, E-commerce, Supply Chain Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Curated Old Soul Style
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • food
    • Interior Design
    • Lifestyle
    • Consumer Attitudes
    • Culture
    • Lifestyle

    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.

    Stocksy: Visual Insights Report 2025
    Curated Old Soul Style
    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
    Impact Areas Fashion, food, Interior Design, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Cultural Protagonist Casting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand image
    • Cultural relevance
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

    Karla Otto: SS25 womenswear roundup
    Cultural Protagonist Casting
    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
    Impact Areas Brand image, Cultural relevance, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
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