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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fragmented Drinking Occasions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol brands
    • Bars and Restaurants
    • Home entertainment
    • RTD market
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.

    Kantar: The future of alcohol
    Fragmented Drinking Occasions
    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
    Impact Areas Alcohol brands, Bars and Restaurants, Home entertainment, RTD market
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Fragmented Internet Returns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Consumption
    • online communities
    • Social Media
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

    Ok Cool: Gatekeeping information is...
    Fragmented Internet Returns
    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
    Impact Areas Content Consumption, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Fragmented Media Consumption
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Audience Segmentation
    • Content Strategy
    • Media Planning
    • Targeted Advertising
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

    Tracksuit: Track record 2024
    Fragmented Media Consumption
    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
    Impact Areas Audience Segmentation, Content Strategy, Media Planning, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Fragmented Product Discovery
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Search Engines
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

    DISQO: Consumer trends 2025 report
    Fragmented Product Discovery
    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
    Impact Areas E-commerce, Marketing, Search Engines, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fun Food Indulgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food and beverage
    • Marketing
    • Restaurants
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

    Coefficient Capital: Consumer trends 2025
    Fun Food Indulgence
    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
    Impact Areas Food and beverage, Marketing, Restaurants, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Fundamentally Nutritious Foods
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage industry
    • Healthcare
    • Nutrition
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.

    Mintel: 2025 global food and...
    Fundamentally Nutritious Foods
    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
    Impact Areas Food and beverage industry, Healthcare, Nutrition, Pharmaceutical Industry
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Gen Alpha Influences Travel
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Family Travel
    • Hospitality
    • Technology
    • Consumer Attitudes
    • Family
    • Travel & Tourism

    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.

    Hilton: 2025 trends report
    Gen Alpha Influences Travel
    Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
    Impact Areas Family Travel, Hospitality, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Family, Travel & Tourism
  • Gen Z Activism Evolves
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand marketing
    • Politics
    • Social Activism
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

    PION: Youth trends report 2024
    Gen Z Activism Evolves
    Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
    Impact Areas Brand marketing, Politics, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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