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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Micro-Influencer Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Advertising
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

    Sked Social: Trends Report 2025
    Micro-Influencer Dominance
    Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.
    Impact Areas Digital Advertising, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Messaging Service Dominance
    • The Power of Community and Connection
    • Communication
    • Marketing
    • Social Interaction
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.

    OFCOM: Online nation 2024
    Messaging Service Dominance
    Meta-owned messaging services, particularly WhatsApp, continue to dominate the market, with increasing daily usage and the emergence of new features like broadcast channels.
    Impact Areas Communication, Marketing, Social Interaction
    Themes The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Messaging for Business Growth
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication
    • Customer service
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

    Meta: Rethinking media mix effectiveness
    Messaging for Business Growth
    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
    Impact Areas Communication, Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • MeMooners Reshape Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Activities
    • Dining
    • Hospitality
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

    Hilton: 2025 trends report
    MeMooners Reshape Travel
    Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.
    Impact Areas Activities, Dining, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • Marketplace Disruption
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Competition
    • E-commerce
    • Profitability
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes

    Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.

    McKinsey: The state of fashion...
    Marketplace Disruption
    Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
    Impact Areas Competition, E-commerce, Profitability, Retail Strategy
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Localization Essential
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Conversion Rates
    • Market Access
    • Player Engagement
    • Business & Commerce
    • Digital Platforms

    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.

    Softswiss: iGaming Trends 2025
    Localization Essential
    Localization is becoming increasingly critical for iGaming operators to tailor their platforms to the specific cultural and regulatory requirements of different markets.
    Impact Areas Conversion Rates, Market Access, Player Engagement
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms
  • LLM Explainability Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • Explainable AI
    • LLMs
    • Trust and Safety
    • Business & Commerce
    • Emerging Technology

    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.

    CB Insights: Tech trends 2025
    LLM Explainability Focus
    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.
    Impact Areas AI, Explainable AI, LLMs, Trust and Safety
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Life Insurance Seeks Relevance
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Life Insurance
    • Retirement Planning
    • Wealth Management
    • Business & Commerce
    • Finance & Money

    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.

    McKinsey: Global insurance report 2025
    Life Insurance Seeks Relevance
    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
    Impact Areas Life Insurance, Retirement Planning, Wealth Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Layer-2 Scaling Solutions
    • AI-Driven Transformation
    • Blockchain Scalability
    • Transaction Costs
    • User Experience
    • Business & Commerce
    • Emerging Technology

    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.

    Coinbase: 2025 crypto market outlook
    Layer-2 Scaling Solutions
    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.
    Impact Areas Blockchain Scalability, Transaction Costs, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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