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Trends Subcategories Artificial Intelligence

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    Theme
    Impact Areas
    Category
    Summary
    Report
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • Budgeting
    • Campaign Optimization
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.
    Impact Areas Budgeting, Campaign Optimization, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Automation Drives Tech Performance
    • AI-Driven Transformation
    • Automation
    • Cost Savings
    • Generative AI
    • Productivity
    • Business & Commerce
    • Emerging Technology

    Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.

    Bain: Technology report
    Automation Drives Tech Performance
    Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.
    Impact Areas Automation, Cost Savings, Generative AI, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Autonomous Robots for Caregiving
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automation
    • Elderly Care
    • Healthcare
    • Robotics
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness

    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.

    CB Insights: Tech trends 2025
    Autonomous Robots for Caregiving
    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.
    Impact Areas Automation, Elderly Care, Healthcare, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Health & Wellness
  • Autonomous Service Adoption
    • AI-Driven Transformation
    • Business Operations
    • Customer service
    • Technology
    • Business & Commerce
    • Emerging Technology

    Driven by the success of AI copilots, companies are rapidly adopting autonomous service models for enhanced customer interactions.

    Zendesk: CX trends 2025
    Autonomous Service Adoption
    Driven by the success of AI copilots, companies are rapidly adopting autonomous service models for enhanced customer interactions.
    Impact Areas Business Operations, Customer service, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • B2B Reorganization Failures
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Marketing
    • Operations
    • Sales
    • Business & Commerce
    • Emerging Technology

    Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.

    Forrester: Predictions 2025 B2B sales
    B2B Reorganization Failures
    Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic…
    Impact Areas Marketing, Operations, Sales
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • B2B Tech Spend Increase
    • AI-Driven Transformation
    • Artificial Intelligence
    • B2B Technology
    • Cloud Computing
    • Business & Commerce
    • Emerging Technology

    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

    Activate Consulting: Technology and media...
    B2B Tech Spend Increase
    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.
    Impact Areas Artificial Intelligence, B2B Technology, Cloud Computing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Behavioral Biometrics Enhance Security
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Digital Banking
    • Fraud Prevention
    • Identity Verification
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.

    Juniper: Top 10 fintech payments...
    Behavioral Biometrics Enhance Security
    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
    Impact Areas Cybersecurity, Digital Banking, Fraud Prevention, Identity Verification
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Biocomputing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI Infrastructure
    • Computing
    • Neuroscience
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.

    CB Insights: Game changers 2025
    Biocomputing
    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
    Impact Areas AI Infrastructure, Computing, Neuroscience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Blockchain and Crypto-Economy
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data management
    • Finance
    • Law
    • Supply chain
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.

    Abstrato Ventures: Macrotendencias 2024 2025
    Blockchain and Crypto-Economy
    Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.
    Impact Areas Data management, Finance, Law, Supply chain
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Finance & Money
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