Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Wellness Upgrade
  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

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  Depositphotos - Creative Trends ‘23

  Wellness Upgrade

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…

  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness
• Ad-Based Streaming Wins
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

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  DENTSU - Media Trends ‘23

  Ad-Based Streaming Wins

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Attention Brands & Advertising 2.0
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

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  DENTSU - Media Trends ‘23

  Attention Brands & Advertising 2.0

  Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
• Always Shopping
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…

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  DENTSU - Media Trends ‘23

  Always Shopping

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
• Retails vs Adland
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

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  DENTSU - Media Trends ‘23

  Retails vs Adland

  Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Cookieless Future
  • Brands & Advertising
  • Data Privacy
  • Emerging Technology

  Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

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  DENTSU - Media Trends ‘23

  Cookieless Future

  Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…

  • Brands & Advertising
  • Data Privacy
  • Emerging Technology
• Responsibility Takes The Stage
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

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  DENTSU - Media Trends ‘23

  Responsibility Takes The Stage

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Multi-Format Content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…

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  BRAND WATCH - 2023 Digital...

  Multi-Format Content

  Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Real is Radical
  • Brands & Advertising
  • Culture
  • Fashion & Beauty

  Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.

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  Adobe Creative Trends ‘23

  Real is Radical

  Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…

  • Brands & Advertising
  • Culture
  • Fashion & Beauty
• Animals and Infuencers
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…

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  Adobe Creative Trends ‘23

  Animals and Infuencers

  Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty